Senior Director of Loyalty

Job description

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. SKIMS is seeking a strategic and highly experienced Sr. Director, Loyalty to lead the strategy, evolution, and growth of the SKIMS loyalty program. This leader will define how loyalty strengthens the customer relationship, increases long-term customer value, and creates differentiated experiences for SKIMS members. The Sr. Director will own the loyalty program strategy end to end, including member acquisition, engagement, retention, benefits, experiences, campaign planning, experimentation, and performance management. They will ensure the program delivers meaningful value to customers while supporting SKIMS’ broader growth, brand, and customer objectives. The ideal candidate is a customer-obsessed loyalty leader who combines strategic thinking, commercial judgment, lifecycle marketing expertise, analytical rigor, and strong cross-functional leadership. They will translate customer behavior and program performance into clear priorities, compelling experiences, and measurable business outcomes. This role will sit within the Data, Insights, and Loyalty organization and partner closely with leaders across Digital, Retail, Marketing, Brand, Creative, Digital Product, Customer Experience, Merchandising, Finance, Technology, and Data and Analytics.