Senior Director of Wholesale & Catering Business Development

Job description

At Convive Brands, we build restaurant businesses that last. We're growing a team of leaders who are energized by change and motivated by building and leading great teams while driving strategic execution in hospitality. As the Senior Director of Business Development supporting Le Pain Quotidien and Little Beet, you’ll drive growth across catering and wholesale channels while partnering cross-functionally to deliver profitable, scalable results. This is an opportunity for a leader who wants to play an active role in scaling brands, elevating performance, and building sustainable restaurant businesses for the long term. Does that sound like you? Job Description: Reporting directly to VP of Food & Beverage, the Senior Director of Wholesale & Catering Business Development will manage key relationships, and lead the strategy, planning and execution of two high impact revenue channels. This role is responsible for driving topline growth, increasing margins, and expanding brand reach across Wholesale and Catering & Offsite Sales for a growing, multi-brand restaurant group operating 50 locations. This is a highly cross-functional, commercially focused role for a leader who can operate at both the strategic and executional level. What you will do: Wholesale Business Own and lead the company’s wholesale strategy across institutional, retail, foodservice, and brand partnership channels. Identify, evaluate, and secure new wholesale opportunities that align with brand positioning, operational capabilities, and margin targets. Develop pricing and go-to-market strategies in partnership with Culinary, Operations, Supply Chain, and Finance. Negotiate and manage key wholesale and brand partner relationships, including contracts, pricing structures, volume commitments, and SLAs. Oversee product lifecycle from concept through launch, including pilot programs, production readiness, and scalability. Monitor performance metrics (revenue, margin, velocity, distribution, and cost) and continuously optimize channel performance. Stay current on market trends, competitive landscape, and emerging wholesale formats to inform growth strategy. Catering + Offsite Business Own and grow the Catering and Offsite Sales strategy across all 50 restaurant locations. Continue to improve upon the Catering offering to ensure that it is a scalable, repeatable model that balances growth with operational excellence. Set channel-level revenue targets, pricing frameworks, menu strategy, and margin expectations. Partner with Operations and Restaurant Leadership to ensure catering programs are operationally feasible, well-trained, and consistently executed. Drive demand through B2B sales, corporate accounts, events, and large-format orders while strengthening local market penetration. Evaluate, manage and optimize third-party platforms, offsite activations, and large-scale event opportunities. Use data and performance insights to refine offerings, improve conversion, and increase average order value. Collaboration and Leadership Serve as a senior cross-functional leader, partnering closely with F&B, Operations, Marketing, Finance, Supply Chain, and Restaurant Leadership. Translate business development strategy into clear execution plans for internal teams and external partners. Establish clear KPIs, reporting cadence, and accountability across both channels. Act as a brand steward, ensuring all external partnerships and sales channels reflect brand standards and values. Communicate strategy, progress, and performance regularly to executive leadership. What you will bring: A minimum of 7+ years of strategic sales leadership in hospitality, restaurant catering or wholesale/foodservice. Proven track record of meeting sales targets, driving margin, negotiating contracts and building partnerships. Strong business acumen, financial modeling skills, and ability to partner with operations and marketing teams. Excellent communication, negotiation and relationship building skills. Experience in multi-unit restaurant brands is preferred The annualized salary range for this position (plus a bonus) is: $130,000 - $150,000 Convive Brands is an Equal Opportunity Employer. We do not discriminate in employment on the basis of race, color, religion, sex, gender identity, national origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other protected class. Convive Brands celebrates diversity and is committed to creating an inclusive environment for all employees.