Senior Director, Social Analytics

Job description

**About Us** SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. **Powered by two trusted, global brands, Shark and Ninja**, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. **AI at SharkNinja** At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We don't just make products. We identify and solve customer problems, some that customers don't even know they have. We tell that story via social media across organic, paid, influencer, and earned channels. **Position Overview:** We're seeking a Senior Director, Social Analytics to build and lead a global social analytics function from the ground up — one built for how social measurement works in 2026. This Senior Director, Social Analytics leader will manage four regional Managers, setting the standard for how the team turns social data into action across every market SharkNinja competes in. We've built a strong social dataset using both established platforms and tools we've built ourselves — the foundation is there. What's still ahead is making it agentic: moving from a team that manually digs through the data to one that runs AI agents against it, so the insight that actually drives action surfaces from the haystack before anyone has to go looking for it. This is not a caretaker role — you'll be hands-on with the hardest problems while building the organization, talent, and operating model this function needs long-term, and you need to be genuinely excited about leading that shift. **Key Responsibilities:** - **Global Leadership & Team Management:** Directly manage four regional Managers, setting global measurement frameworks, standards, and priorities, while ensuring consistency and shared best practices across regions. - **Build & Scale the Function:** Own both the immediate analytical work and the longer-term vision — doing the work and building the team and operating model simultaneously. - **AI-Powered Analytics Vision:** Champion and direct the team's shift toward AI-powered, agent-driven insight generation — moving away from manual reporting toward faster, more scalable ways of surfacing what matters. - **Stakeholder Leadership:** Serve as the senior analytical partner to social strategy and its stakeholders — regional social and marketing leaders, creative, brand, and senior executives. - **Social Analytics Expertise:** Lead performance measurement across organic, influencer, paid, and earned channels — from content engagement and community growth to campaign ROI and long-term brand impact. - **Listening & Signal Detection:** Oversee global social listening and intelligence to identify emerging trends, sentiment shifts, competitor activity, and viral moments — surfacing risks and opportunities early. - **Executive Influence:** Deliver compelling, concise insight narratives to senior leadership that directly shape global investment and brand strategy. - **Cross-Functional Partnership:** Collaborate with Brand, Creative, IMC, Media, Product, and Regional Marketing to drive social-first strategy. **Attributes & Skills:** - Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, or a related field. - 10+ years of experience in analytics with a significant focus on social media analytics, including direct people-leadership experience managing managers across a distributed, regional team. - Demonstrated ability to operate as both a hands-on practitioner and a strategic leader. - Deep expertise measuring global social media performance across paid, organic, influencer, and earned ecosystems. - Experience applying advanced data visualization, statistical modeling, and forecasting techniques. - A genuine curiosity for AI-powered and agentic workflows, with a track record of using them to scale insight generation beyond what manual analysis could deliver. - Strong knowledge of platform analytics (Meta, TikTok, YouTube, etc.) and social listening tools. - Experience building and leading global analytics teams in consumer-driven industries (CPG, retail, lifestyle). - Exceptional communication, storytelling, and executive presence. **Work Environment:** This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1–2 days per week. **Salary and Other Compensation:** The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $191,000—$292,900 USD **Our Culture** At SharkNinja, we don’t just raise the bar—we push past it every single day. **Our Outrageously Extraordinary mindset** drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. **What We Offer** We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. **We empower your personal and professional growth** with high impact Learning Programs featuring bold voices redefining what’s possible. **When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.** Together, we won’t just launch products—**we’ll disrupt entire markets.** At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: [Life At SharkNinja](https://www.instagram.com/sharkninja/) [**Outrageously Extraordinary**](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) **SharkNinja Candidate Privacy Notice** - For candidates based in **all regions**, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in **China**, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in **Vietnam**, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). *We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [accommodations@sharkninja.com](mailto:accommodations@sharkninja.com)*