Senior DTC Sales Manager

About the Role

SharkNinja is looking for a Senior DTC Sales Manager to own and drive Canada's Direct to Consumer growth strategy. This role sits at the intersection of commercial strategy and execution, responsible for shaping and delivering a retail sales plan that drives revenue, optimizes margin, and positions SharkNinja's DTC channel for sustained growth in the Canadian market.

The ideal candidate will bring proven ecommerce leadership, strong commercial judgment, and the cross-functional influence to align Sales Operations, Merchandising, Finance, and Marketing behind a shared DTC vision. This is a role for someone who combines strategic thinking with hands-on execution, equally comfortable setting direction and rolling up their sleeves to make it happen.

Key Responsibilities

Business Strategy & Commercial Ownership

• Lead and own a comprehensive DTC ecommerce strategy, moving beyond execution to influencing commercial direction and building the long-term growth plan for SharkNinja's DTC channel

• Define and own KPIs across the DTC business, translating performance data into clear strategic direction and actionable recommendations for Director and VP-level audiences

• Identify and size new market opportunities, category gaps, and emerging competitive trends, setting the analytical agenda that informs SharkNinja's positioning before others see the signal

• Lead DTC representation in financial and business planning discussions, advocating for channel prioritization at senior leadership level and building a compelling commercial case for DTC investment

Account Management & Financial Ownership

• Own full accountability for sales, profit, and inventory outcomes across all categories, delivering forecast updates on weekly, monthly, quarterly, and annual cycles, and developing corrective strategies when performance deviates

• Manage promotional budgets in partnership with Finance, using GM analysis to ensure promotional investments balance revenue growth and profitability

• Cultivate and steward senior-level relationships across internal and cross-market stakeholders, establishing DTC as a strategically critical channel and sharing learnings that elevate the broader business

Forecasting, Promotional Performance & Inventory Management

• Lead end-to-end forecasting and promotional planning in partnership with Strategic Sales, Finance, and Ecommerce leadership

• Own the forecast submission process, maintaining the integrity of forecasts, pricing, and product data across planning systems so downstream teams are always working from accurate and up-to-date inputs

• Identify and plan for risks and opportunities across product launches, seasonal moments, and supply constraints, developing action plans and surfacing recommendations to leadership

• Recommend appropriate commercial responses to market pricing violations and proactively flag inventory risks to supply teams when gaps are identified

• Partner with ecommerce merchandising, marketing, and CRM to ensure product placement, promotional timing, and investment decisions are commercially optimized across the full DTC funnel

Data, Analytics & Insights

• Own DTC analytics and performance reporting, translating website performance, traffic, and sales data into strategic recommendations that inform senior leadership decisions

• Build and maintain reporting frameworks that provide stakeholders with reliable, real-time visibility into DTC performance across categories and channels

• Apply a data-first approach across the DTC function, ensuring planning, promotional, and inventory decisions are consistently anchored in robust commercial analysis

What You Bring

Required:

• 7–10+ years of progressive experience in ecommerce, key account management, or commercial planning within a consumer goods or retail environment

• Bachelor's degree in Business, Commerce, or a related field, or equivalent experience

• Proven track record of independently owning and delivering commercial targets across revenue, margin, and forecast accuracy in a DTC or ecommerce context

• Strong financial acumen with proven experience owning promotional budgets, conducting ROI analysis, and making data-driven recommendations

• Proven ability to influence and align senior cross-functional stakeholders and drive commercial outcomes without relying on formal authority

• Advanced analytical skills with the ability to translate complex data sets into clear, actionable strategic recommendations

• Experience leading end-to-end forecasting and inventory planning in a high-SKU, fast-moving consumer goods environment

• Executive-level communication and presentation skills, with the ability to convey complex commercial analysis clearly and persuasively to Director and VP-level audiences

Preferred:

• Prior experience in a Senior Account Management, Commercial Lead, or equivalent role within Canadian retail or ecommerce

• Experience working within a US-headquartered company with cross-market reporting or responsibilities

• Experience mentoring or providing informal leadership to junior commercial or ecommerce team members