Senior E-Commerce Manager: Paid Social (Performance Marketing)

Job description

**DNAM Brands** is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio. Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts. ### Responsibilities ### E-Commerce Operations - Manage the day-to-day operations of all DNAM Brands Shopify Plus websites - Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns - Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy - Ensure all products, collections, and promotional content are launched accurately and on schedule - Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile ### Digital Merchandising & Customer Experience - Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery - Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies - Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints - Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement ### Performance Marketing Support - Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across: - Meta - TikTok - WhatNot - Instagram - Google - Pinterest - Email & SMS - Affiliate Marketing - Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance - Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution ### Analytics & Reporting - Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs - Build weekly and monthly reporting dashboards with actionable recommendations - Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools - Identify trends, opportunities, and operational improvements that drive revenue growth ### Shopify & Technology - Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration - Coordinate website enhancements with external development partners - Assist with testing and implementation of new features, functionality, and third-party applications - Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience - Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies ### Social Commerce - Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels - Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms - Partner with Marketing on social commerce campaigns and promotional initiatives ### Cross-Functional Collaboration - Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives - Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized - Partner with Customer Service to identify customer pain points and improve the overall shopping experience ### Continuous Improvement - Identify opportunities to improve operational efficiency, merchandising workflows, and website performance - Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices - Recommend new tools, technologies, and processes that support scalable business growth ### Qualifications - Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field - **5+ years** of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand - Strong hands-on experience with Shopify or Shopify Plus - Experience managing merchandising, promotions, product launches, and digital storefronts - Working knowledge of: - Shopify Plus - Google Analytics 4 (GA4) - Google Tag Manager - Meta Commerce Manager - TikTok Shop - Klaviyo or similar email marketing platforms - SEO best practices - Strong understanding of ecommerce KPIs including: - Conversion Rate - Average Order Value (AOV) - Units Per Transaction (UPT) - Revenue - Customer Acquisition Cost (CAC) - Lifetime Value (LTV) - Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency - Experience working cross-functionally with marketing, creative, operations, and technology teams - Strong organizational skills with the ability to manage multiple projects simultaneously. - Excellent communication and project management abilities - Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment