Senior Email Marketing Specialist

Hey there! We’re [Fever](https://feverup.com/), the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. ## Meet the Team ### CRM The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back. We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction. Join us and help turn first-time users into lifelong fans. ## What You'll Do - You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages). - You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art. - You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness. - You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives. ## Who You Are - You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments. - You have experience working with Salesforce Marketing Cloud. - You have experience with ESPs (Mailchimp, Sendgrid, etc). - Proficient in HTML. - Good copywriting skills. - You are able to develop & optimise CRM flows to drive revenue. - You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights. - You are commercially savvy, analytical and data-driven. - You have experience in A/B testing and dynamic templates. - You are an organized, responsible and proactive person. - You have the ability to optimize, prioritize and organize your time. - You have the ability to carry out a high pace of work. - You are able to communicate in English in a fluent way. - You know how to potentiate the team-work and keep everyone in the team motivated. ## Why You'll Love It Here - Opportunity to have a real impact in a high-growth global category leader - 40% discount on all Fever events and experiences - Work in a location in the heart of Madrid, with possible travel across our markets - Home office friendly and flexible schedule - Responsibility from day one and professional and personal growth - Great work environment with a young, international team of talented people to work with! - Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee - English and Spanish Lessons - Gympass Membership - We have free food, drink and fruit at the office! - Possibility to receive in advance part of your salary by Payflow **#LI-Hybrid** Thank you for considering joining Fever. We cannot wait to learn more about you! If you want to learn more about us: [Fever's Blog](https://newsroom.feverup.com/en-US/) | [](https://tech.eu/2023/02/02/fever-raises-110-million-in-new-round-at-1-8-billion-valuation) |[TechCrunch](https://techcrunch.com/2019/08/04/data-driven-events-discovery-and-planning-startup-fever-raises-35-million-led-by-rakuten/) Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply! If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey. If you want to know more about how Fever processes your personal data, click here [Fever - Candidate Privacy Notice](https://docs.google.com/document/d/1cIzPP7QJGht5LAGKkRGQP8fxh-Z4Mfph2JhGSvhd8zM/edit?tab=t.0#heading=h.y7rpsj7nzave)