Senior Email Marketing Technology & CRM Manager

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Email Marketing Technology & CRM Manager based in the United States.** The Senior Email Marketing Technology & CRM Manager will lead the technical planning and optimization of large-scale email marketing and lifecycle programs. This role focuses on Salesforce Marketing Cloud, email deliverability, audience segmentation, and the data infrastructure needed to power effective marketing campaigns. You will translate business objectives into technical requirements, ensuring that marketing initiatives are scalable, measurable, and operationally sound. Working closely with marketing, analytics, data, engineering, and operations teams, you will drive alignment and successful program execution. You will help strengthen email performance by improving audience quality, data integrity, inbox placement, and campaign readiness. This position offers the opportunity to influence marketing technology strategy and build efficient, repeatable processes within a complex enterprise environment. The role is remote, with New York preferred, and is offered as a six-month contract with a full-time, 40-hour workweek. ### Accountabilities - Marketing Technology and Salesforce Marketing Cloud: Provide technical guidance on Salesforce Marketing Cloud (SFMC) configuration, setup, and operational best practices. Support the planning and implementation of large-scale email marketing and lifecycle programs. - Technical Strategy and Optimization: Evaluate existing marketing technology workflows and recommend improvements that enhance scalability, operational efficiency, and campaign execution. - Requirements Definition: Translate marketing objectives into actionable technical specifications covering data inputs, audience logic, tracking, measurement, and governance. - Email Deliverability: Advise on sender reputation, email authentication, suppression strategies, list hygiene, and inbox placement. Identify technical and operational factors that may affect deliverability and campaign performance. - Audience Segmentation and Data Readiness: Define and document audience creation requirements, including eligibility criteria, exclusions, segmentation logic, and holdout groups. Partner with analytics and data teams to validate audience availability, data quality, and segmentation accuracy. - Cross-Functional Program Execution: Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure technical requirements are understood and programs are delivered successfully. - Stakeholder Alignment: Translate complex technical concepts into clear implementation plans for business and technical stakeholders. Influence decisions and build consensus across cross-functional teams without relying on direct reporting authority. - Campaign Readiness and Risk Management: Assess technical readiness before campaign launches, considering data availability, audience logic, measurement frameworks, and governance requirements. Identify potential execution risks and recommend practical solutions. - Documentation and Process Improvement: Develop technical documentation, implementation guidelines, operational playbooks, and stakeholder communications to promote consistency, knowledge sharing, and scalable execution. - Operational Excellence: Help establish more efficient marketing technology processes and improve the technical foundation supporting sophisticated email and lifecycle marketing initiatives. ## Requirements - Professional Experience: At least 8 years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or a related technical marketing discipline. Candidates with slightly less experience may be considered if they demonstrate exceptional expertise. - Salesforce Marketing Cloud: Strong working knowledge of SFMC, including audience segmentation, data models, platform configuration, and