Senior Employer Branding Partner

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE ROLE Reports to: Associate Director, Global Employer Branding Scope: Global, with a primary focus on APAC and strategic support for priority hubs like London and San Francisco. Join Airwallex and shape how high-caliber talent sees us, understands us, and ultimately chooses us. This is not a generic brand awareness role. It is a sharp, high-impact mission focused on four critical outcomes: attracting highly qualified candidates, building technical credibility with senior talent, strengthening employee advocacy, and controlling the narrative candidates see before they ever meet a recruiter. If you crave real ownership, the ability to influence multiple markets, and the chance to build something iconic at a global scale, this role delivers exactly that. You will own the APAC employer brand, partner closely on crucial engineering and commercial hiring priorities, and launch high-trust programs across key markets. This includes driving curated recruiting dinners, a channel we trust to win top-tier talent over broad top-of-funnel events. WHAT YOU’LL DO - Drive Strategy: Own the APAC employer brand playbook. Build narratives that help the right people opt in and less-qualified candidates self-select out. - Craft the Narrative: Create and localize high-trust content across career pages, blogs, recruiter assets, and targeted social channels. Give senior engineers real proof of how we work and why it matters. - Empower Recruiting: Partner with Talent Acquisition to sharpen pitch packs, job descriptions, and pre-qualification language. Build a stronger funnel, not just a bigger one. - Lead Advocacy & Reputation: Equip employees with practical toolkits for authentic storytelling. Own APAC review responses and candidate-facing talking points that address what people actually care about. - Own the Digital Footprint: Maintain critical surfaces like Built In and location pages to control our narrative in AI searches and candidate research journeys. - Curate Key Moments: Plan and execute a select number of high-quality recruiting events, including VIP talent dinners. - Measure & Iterate: Use data to track impact, guide decisions, and focus your energy on what actually converts. WHAT SUCCESS LOOKS LIKE - Our APAC employer brand feels credible, specific, and highly useful to our target candidates. - Employee advocacy feels authentic and far removed from generic corporate posting. - Recruiter materials are tight and screen for fit early. - Priority engineering and commercial stories are live and driving real hiring conversations. - Our digital presence is strong and implicitly trusted by top talent. - Strategic in-person moments yield warmer pipelines and elite candidate engagement. WHAT YOU’LL BRING - 8+ years of experience in employer branding, recruitment marketing, brand strategy, or a closely related field. - Exceptional storytelling skills. You make complex concepts feel clear, human, and compelling. - Proven experience targeting senior, hard-to-convince tech or fintech talent. - A track record of turning business priorities into focused programs with measurable outcomes. - Confidence partnering with cross-functional leaders without relying on a massive support team. - Data fluency. You comfortably use analytics, reporting, data visualisation and candidate insights to make better decisions. - A global mindset with the ability to adapt messaging across regions while maintaining sharp consistency. - Bonus points for experience building talent events, advocacy programs, or engineering-focused content. WHY THIS ROLE IS EXCITING Airwallex is at a critical stage where our employer brand will materially change our hiring outcomes. Your work here will be visible, strategic, and deeply integrated with the business. We do not want generic content. We want you to define how we show up to the most ambitious talent in engineering, AI, and commercial leadership. For a Singapore-based leader, this is a rare opportunity to operate with global reach and build alongside high-agency colleagues. If you value quality over noise and want your work to directly influence who builds the future of Airwallex, you belong here. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.