Senior Events Marketing Manager (AMER)

Job description

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world. What You’ll Do: Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement. Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline. Own End-to-End Execution: Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on-time, on-strategy, on-budget" mentality. Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies. Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale. Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives. Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence. What You Bring: B2B Tech Expertise: 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry. Regional Mastery: A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows. Technical Proficiency: Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot. Operational Excellence: Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat. Communication Skills: Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels. Willingness to Travel: Ability to travel up to 30% within the region to ensure on-site success. It’d Be Awesome If You Also… Are Multilingual: Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus. Are Data-Driven: You love diving into Looker dashboards to find the "why" behind event performance. Have a Sense of Humor: We take our mission seriously, but not ourselves—bringing a positive, collaborative energy to the team is essential. Can Keep a Room Awake: You know how to build presentations and experiences that capture attention and keep people talking. Annual Salary Range: $115,000-125,000 USD Annual Bonus: 10% #LI-EW1 We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway! About Snyk Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk. Benefits & Programs Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role. Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers Health benefits, employee assistance plans, and annual wellness allowance Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances