Senior Field Marketing Specialist - Korea

Job description

ABOUT US Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. Speak for Business (S4B) is Speak's enterprise arm — a holistic solution that helps employees get comfortable speaking the languages their business success depends on. We've already grown S4B to hundreds of logos globally, with our deepest footprint in Korea and Japan, and we're now investing heavily across Engineering, Product, Content, and Go-to-Market to make B2B one of Speak's biggest growth engines. It's a rare 0-to-1 moment inside a company that's already scaled — and the marketers we hire will help shape it. To learn more, check out our B2B landing page https://www.speak.com/ko/b2b. ABOUT THIS ROLE To support our next phase of enterprise growth, we're hiring a Senior Field Marketing Specialist to own Korea's field marketing function and take full accountability for enterprise pipeline contribution. This is not just an execution or support role — you'll own the annual marketing strategy, the event calendar, the partner ecosystem, and the community and nurture programs that connect marketing directly to revenue, with support from our B2B Marketing lead. You'll co-own territory plans with Sales, partner closely with our global digital and content team to connect field activities to broader campaigns, and build the systems and programs that turn enterprise engagement into pipeline. WHAT YOU’LL BE DOING You’ll work closely with the S4B Marketing Lead and cross-functional teams to lead and support key B2B marketing initiatives in South Korea, including: Planning & Territory Strategy - Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales - Co-develop territory plans with Sales that drive enterprise customer outcomes - Manage and optimize the demand funnel — ensuring efficient lead flow from marketing activity through to sales progression - Maintain quarterly execution plans reviewed and adjusted based on performance data - Surface local market insights and content requirements to global teams to optimize future programs Field Marketing & Event Calendar - Own the Korea B2B enterprise event calendar and budget end-to-end — from annual strategy and budget planning through individual event execution and post-event close-out - Develop audience-informed event briefs with clear enterprise objectives, MQL/SQL targets, messaging strategy, and documented learnings after each cycle - Direct vendors, agencies, and speakers — owning every decision while managing execution through others - Own post-event and campaign lead nurturing in HubSpot — building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (ex. CPL, pipeline contribution, etc.) Partner Marketing & Community Management - Build and manage a strategic enterprise partner ecosystem — HR associations, industry platforms, co-marketing partners, and thought leaders - Activate partner channels for joint enterprise lead generation, co-branded content, and event collaboration - Own community strategy across both prospect-facing and end-user-facing channels for enterprise audiences - Prospect-side: build and manage a community that nurtures enterprise buyers through the consideration stage — roundtables, HR/L&D forums, thought leadership events, and digital communities - End-user side: own the B2B Kakao channel and other engagement touchpoints with a strategy to grow enterprise user engagement and drive retention and upsell Reporting & Optimization - Deliver regular insights, analysis, and reporting across all programs — event ROI, campaign performance, community metrics, and pipeline contribution - Build and maintain HubSpot dashboards that give Sales and leadership clear visibility into marketing's enterprise pipeline impact - Identify what's working, bring recommendations, and act on them WHAT WE’RE LOOKING FOR - 6+ years of B2B marketing experience with a strong background in field marketing or demand generation, focused on enterprise accounts - Proactiveness; you are always looking for new ideas and ways to improve based on market research, previous event data, experience etc. - Strong CRM (plus if HubSpot) proficiency across workflows, segmentation, nurturing, and reporting, with a strong data-driven mindset - Strong project management skills and high attention to detail across multiple workstreams and cross-functional partners (like Sales) - Strong written and verbal Korean; working English proficiency - Experience managing vendors, agencies, and external partners - Experience in partner or co-marketing programs is a strong plus - Background in EdTech, HRTech, or B2B SaaS is a plus WHY WORK AT SPEAK 1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company. 2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply. 3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, Tokyo, and Taipei, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel. 4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives. Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.