Senior Finance Analyst, Global Marketing Finance

Job description

Job Description DUTIES: Own end to end Brand related Consumer Influence or Advertising cost, People cost and Other Structural cost forecast, budget and long-term planning. Lead full view of brand structural cost, provide clear variance explanations, and deliver a forward looking perspective that shapes decisions for Brand Chief Marketing officer; Global Marketing and Communications Senior leadership; GM North America Senior leadership and GM North America Chief Finance Officer. Recommend brand related actions to improve profitability and optimize spending including risks and opportunities to the Brand Chief Marketing Officer; Global Marketing and Communications Senior leadership; and GM North America Chief Finance Officer. Act as a strategic business partner to Brand Chief Marketing Officer, Global Communications and Marketing driving financial planning, performance analysis, investment optimization blending analytical rigor with strategic and tactical insights to support decision making. Lead discussions to shape Global brand financial strategy by partnering with Global Brand leadership to align investment choices with brand growth, profitability, and market expansion goals, ensuring resources are deployed to the highest return opportunities. Drive transparency and optimization through trend analytics across all spend categories (including vendor analytics), identifying savings opportunities, challenging the status quo, and directly impacting margin and cost efficiency. Lead financial evaluation of new investments and reinvestments, building business cases, modeling scenarios, and communicating insights to business partners to support Return on investment discipline. Integrate financial and marketing performance by collaborating with Marketing Analytics team to connect financial metrics with marketing Key performance indicators, enabling holistic performance tracking and more informed investment decisions. Connect brand performance to broader GM North America financial strategies (price, incentives, cross brand spend), by partnering with the performance marketing team and synthesizing insights into concise, executive ready summaries for senior finance leadership. Represent brand marketing and communications spend in cross brand, GM North America and Global senior leadership forums, when needed, bringing a clear, data backed point of view to influence strategic tradeoffs and enterprise level decisions. Evaluate Brand related headcount and people cost to ensure alignment with overall enterprise goals and objectives, provide guidance to Brand Chief Marketing Officer, Global Communications and Marketing and GM North America HR leadership to drive talent related decisions within Marketing and Communications leadership. Ensure strong financial controls and policy compliance, supporting audit and control processes to uphold Finance governance standards. Act as a liaison across finance, marketing, procurement, and commercial teams, ensuring alignment on strategic goals, investment priorities, and execution plans to drive end to end accountability. Influence decision making through clear storytelling of financial insights, translating complex data into simple, actionable recommendations for non financial stakeholders. Continuously improve financial processes, reporting tools, and data quality, standardizing where possible and simplifying where needed to improve speed, accuracy, and decision usefulness. Champion automation and digital tools (e.g., dashboards, self service reporting, workflow simplification) to enhance team productivity, insight generation, and scalability within the finance organization. Partner with Future of Finance technical and transformation teams to ensure smooth execution of brand related financial reporting that aligns with enterprise goals and objectives. Coach junior analysts within the team on brand data, methodology, and storytelling. Hybrid Work Policy - 3 days In-office, 2 days remote - Must be able to report to local office. REQUIREMENTS: Bachelor's degree in Finance, Accounting, Economics, or related field of study and Five (5) years of experience as a Financial Analyst or related role. Five (5) years of experience with: Excel and financial modeling skills; BI tools including Power BI and Tableau; and Cost efficiency and cross functional alignment. Four (4) years of experience with: Finance analysis, financial planning, commercial and operational finance. Two (2) years of experience with: Usage of latest AI tools. One (1) year of experience with: Technical knowledge of systems including Hyperion based eGPPS, GAPs, eSCAR, Volume repository, GLTP, eSAP, eARMS and Ariba. #LI-DNI About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. 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