Senior GEO & SEO Specialist

Job description

Influ2 brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear. 200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We hope you will love it too. **Who we are looking for** We’re looking for a Senior SEO & GEO Specialist to own how buyers find, understand, and evaluate Influ2 through organic and AI search. Buyers use AI tools alongside search engines, vendor content, and conversations to research solutions and compare options. We want Influ2 to provide accurate, useful information as buyers explore our category, evaluate alternatives, and build their shortlists. The role is roughly 60% generative engine optimization and 40% traditional organic search. You will own the strategy, run experiments, and turn what you learn into action. ### What you’ll do - **Grow AI search visibility.** Understand the questions, topics, comparisons, alternatives, and use cases that matter to our buyers, and improve Influ2’s presence across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude, Gemini, and Copilot. Build representative prompt sets and track brand mentions, descriptions, citations, cited sources, and competitors through repeated checks across platforms. - **Turn search demand into useful, cite-worthy content.** Identify where we have content gaps and what needs to be created, updated, or restructured. Guide content and product marketing teams on clear definitions, comparisons, FAQs, original data, customer evidence, expert perspectives, and supporting sources. Set the standards and write the briefs; you will not be writing every post yourself. - **Build Influ2’s authority across the web.** Understand which sources shape answers to our buyers’ questions and strengthen Influ2’s presence there. Audit how Influ2 and our category are described, correct inaccuracies, and earn relevant coverage across publications, analysts, partners, review sites, comparison content, and communities. Prioritize sources based on evidence from each platform and topic. - **Own technical discoverability across AI and search.** Manage crawlability, indexation, site architecture, internal linking, rendering, Core Web Vitals, and structured data. Verify that search and AI crawlers can access the content we want surfaced through robots.txt, infrastructure settings, and logs, while managing model-training permissions separately. - **Own the SEO fundamentals.** Identify organic search opportunities around the topics and queries that matter to our buyers. Improve and track rankings, impressions, clicks, organic traffic, and conversions, and turn performance data into priorities for content and technical improvements. - **Measure what works and separate meaningful gains from noise.** Track AI share of voice, brand accuracy, mentions, citations, referral traffic, organic search performance, conversions, and pipeline. Form hypotheses, establish baselines, and repeat measurements before calling a result. Treat emerging tactics such as llms.txt as experiments, be clear about attribution limits, and scale what produces evidence of impact. ### Experience - 5+ years of experience in SEO, with at least the past year focused on AI search visibility. B2B SaaS experience is a plus. - Demonstrable GEO results. Be ready to explain your baseline, the prompts and platforms you tracked, what you changed, what happened, and how you assessed the results and their limitations. - Strong technical SEO skills, including structured data, crawl and rendering behavior, log file analysis, site migrations, and Core Web Vitals. - Fluency with Ahrefs or Semrush, Google Search Console, GA4, Screaming Frog, and at least one AI visibility platform such as AthenaHQ, Brand Radar, Profound, Peec AI, or Otterly. Looker and SQL are a real plus. - Digital PR and outreach experience, with a track record of earning relevant mentions, reviews, and coverage. - A strong understanding of positioning and category development. You can connect unfamiliar concepts to the language buyers already use. ### Skills - Sound analytical judgment. You use data to make decisions and know how to move forward when the evidence is incomplete. - Curiosity, creativity, and a willingness to adapt as search products and buyer behavior evolve. - Comfort working independently, setting priorities, and seeing work through. ### What’s in it for you - Remote work, no fixed hours. Work wherever and whenever you do your best thinking. - Unlimited vacation policy for your work-life balance. - Generous parental leave and other thoughtful benefits. - Well-rounded health package to keep you supported. - A flat, fast-moving team where your ideas will have impact immediately. *We’ve raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 24 months while achieving 50% growth.* *We're convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there's no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.* *We're committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.*