Senior Global Demand Generation Manager

Job description

We are seeking a Senior Global Demand Generation Manager to build and execute integrated programs that create, accelerate, and convert demand into qualified pipeline. This is a hands-on senior role for someone who can translate business priorities, market signals, and account intelligence into coordinated demand generation programs across regions and segments. Reporting to the Senior Director, Enterprise Acceleration, you will work across North America, EMEA, and Emerging Markets, with distinct approaches for Mid-Market and Enterprise audiences. The role will have immediate responsibility for several high-priority growth motions, including partner-led demand generation across Hootsuite’s strategic partners and ISV Suite ecosystem. This is not a narrow channel role. We are looking for someone who understands how targeting, messaging, channels, sales activation, partner motions, and measurement come together to create a pipeline. **WHA****T YOU’LL DO** - Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities, building distinct demand motions for Enterprise and Mid-Market audiences and translating business goals and audience insights into coordinated programs across paid media, SEM, email, webinars, content syndication, and partner channels, managing each from strategy through activation, optimization, and performance analysis. - Balance new demand creation with pipeline acceleration, account progression, and re-engagement opportunities, identifying gaps in funnel progression and building programs to improve conversion, velocity, and pipeline movement. - Use intent, engagement, product, partner, and account-level signals to identify where demand is emerging and where marketing intervention can have the greatest impact, applying platforms such as 6sense or equivalent technologies to improve account prioritization, campaign activation, and coordination with Sales and BDR teams. - Evolve Hootsuite beyond a primarily form-fill-led demand model toward more proactive, signal-informed engagement, partnering with RevOps and Sales to improve how signals translate into clear action, routing, and follow-up. - Partner with Sales, RevOps, and Product Marketing to develop and expand Hootsuite's account-based marketing approach, supporting account selection, segmentation, buying-group strategy, campaign design, orchestration, and measurement. - Build and oversee practical, repeatable account-based programs that reflect the realities of Hootsuite's Enterprise sales motion, testing, learning, and scaling based on evidence rather than treating ABM as a standalone campaign or technology deployment. - Own demand generation execution for priority partner motions, including Hootsuite's strategic partnerships and growing ISV Suite ecosystem, developing joint campaigns that create value for shared audiences and contribute to measurable pipeline outcomes. - Oversee co-branded content, campaign activation, account-based plays, joint events, and other partner-led programs, in collaboration with Partner, Sales, Product Marketing, and RevOps to improve visibility into account introductions, engagement, progression, and partner-sourced or partner-influenced pipeline, establishing repeatable approaches that scale as the partner ecosystem grows. - Work closely with BDR/SDR, Sales, RevOps, Product Marketing, Regional Marketing, Lifecycle, and other channel owners to ensure targeting, messaging, activation, and follow-up are connected. Define clear expectations for how campaign and account signals move into sales action, nurture, recycling, or continued marketing engagement. - Perform other related duties as assigned **WHAT YOU’LL NEED** - Senior Professional and specialized level experience of B2B SaaS demand generation experience, with meaningful responsibility for pipeline creation and revenue outcomes. - Proven experience building and running integrated demand generation programs across multiple channels. An equivalent combination of education and / or experience will also be considered - Strong understanding of Enterprise and Mid-Market demand motions and how they differ in targeting, engagement, sales alignment, and measurement. - Hands-on experience with account-based marketing, including segmentation, account selection, orchestration, activation, and measurement. - Experience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologies. - Partner marketing or ecosystem experience, ideally within strategic alliances, co-sell, technology partnerships, or ISV environments. - Strong analytical judgment and the ability to distinguish activity from meaningful business impact. - Comfort operating in a changing environment, managing multiple priorities, and making thoughtful trade-offs based on business opportunity. - Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs - Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities - Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding - Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions **WHO YOU ARE** - Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked. - Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t. - Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity. - Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information. - Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result. - Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively. - Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals. - Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes. - Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected. --- In all we do, our six guiding principles light the way: **Step Up:** Show the world what it looks like to live and work by these guiding principles. #StepUp **One Team:** Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe **Customer Obsessed:** Focus relentlessly on helping our customers succeed. #CustomerObsessed **Go Fast, Be Agile:** Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile **Play to Win:** Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses **Neighbours & Allies:** Give back to our communities and be an ally. #SocialForGood #Allies *Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.* *This posting is for a current vacancy for which we are actively hiring.* *#LI-Remote* Canada Pay Range For This Role $116,100—$162,700 CAD **Use of AI in Hiring** Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our [Careers Privacy Policy.](https://careers.hootsuite.com/privacy-policy/)