Senior Global Marketing Specialist

Job description

Job Description: As a Senior Global Marketing Specialist you will be responsible for shaping the global narrative and driving the success of Ormco’s products , specifically the Damon / Brackets & Wires side of our Orthodontic products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth. Responsibilities: Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions. Create compelling and differentiated product positioning and messaging that clearly articulates the clinical value, outcomes and differentiation to target audiences across various channels and regions. Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification. Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, presentations, webinars, and sales enablement materials. Collaborate closely with cross-functional teams including Product Management throughout the product lifecycle, Sales, and Marketing (Global and Regional teams) to ensure consistent messaging and successful product launches and ongoing marketing efforts. Regional collaboration and support: Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives. Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization. Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products. #LI-EU1 Job Requirements: Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience (3+ years) in product marketing, preferably with a focus on global markets. Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results. Ability to turn technical concepts into clear customer value and positioning. Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations. Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences. Experience developing content across various formats and channels. Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously. Experience working with cross-functional and global teams. Preferred Qualifications: MBA or Master's degree in Marketing or a related field. Experience in healthcare marketing, preferably within dental/orthodontics, MedTech. Familiarity with marketing automation tools and CRM systems. Experience with internationalization and localization of marketing materials. Operating Company: Ormco Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential. Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.