Senior Global Product Marketing Manager, Consumer Digital

Job description

We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We're building a connected health ecosystem at Resmed, and we are looking for the architects of the future consumer health experience. It won’t be easy. Overview You are the Senior Global Product Marketing Manager, Consumer Digital, responsible for defining how to bring a new product, feature, or service to market in a best-in-class manner. You possess in-depth knowledge of technologies and markets, with your singular focus being to ensure that consumers feel as passionately about our digital products as you do. Your key areas of focus include growing adoption, retention, and expansion of Resmed's digital products, performing market analysis and related research to deeply understand our potential consumers, strategizing pricing, placement, and promotion of the product, developing go-to-market playbooks and planning, as well as conducting lifecycle measurement and value evolution. As a strategic thinker, you anticipate change and drive visibility and alignment across product, marketing, and revenue teams. Your background is as diverse as your capabilities — you have a startup mentality, are creative, and are an excellent problem solver. You have structured thinking, are a strong communicator, and are highly collaborative with partners. You are consumer-centric, have strong project management skills, are business-savvy, and can think strategically and prioritize accordingly. You are energized by transforming healthcare access and outcomes through consumer technology. As an inclusive leader, you inspire and motivate team members to excel, fostering a culture of belonging, collaboration, innovation, and continuous growth. Your mentorship and guidance empower individuals to reach their full potential and contribute effectively to team objectives. There is no formal education that can prepare someone like you for this role. You are a rare find — a unique combination of a structured thinker and visionary leader, with incredible passion and firm follow-through. You are a vibrant people person with a fascination for technology, an exceptional communicator who can work with engineering while not forgetting the business model, IP, profitability, and PR. You know when to be assertive with a smile, understanding when to stand your ground and when to be flexible.Sound like something that you’d enjoy? Keep reading! Responsibilities Market Analysis and Research: Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape. Utilize market insights to inform product development strategies and ensure alignment with market demands. Pricing, Placement, and Promotion: Develop pricing strategies that maximize product profitability while remaining competitive in the market. Determine optimal product placement strategies to reach target customers effectively. Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion. Go-to-Market Strategy: Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels. Coordinate cross-functional teams to execute product launches successfully and drive adoption. Product Lifecycle Management: Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement. Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs. Alignment and Visibility: Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing. Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization. Stakeholder Collaboration: Collaborate with product managers, audience marketers, sales teams, and customer support to gather insights and feedback for product development. Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions. Project Management: Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively. Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards. Strategic Decision-Making: Make data-driven decisions based on market research, customer insights, and business goals. Develop long-term strategic plans for product marketing that align with the company's overall objectives. Technology Trends: Stay informed about emerging technologies and industry trends that impact product marketing. Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation. Why You'll Love Resmed Impact at Scale: Your work will touch millions of lives, empowering better health on a global level. Cutting Edge Culture: We embrace experimentation, agile development, and push the boundaries of digital. Collaborative Community: Join a team of passionate, brilliant minds dedicated to changing the world. Valued and rewarded: We offer a generous comp package, great flexibility, and travel to cool locations as part of this role. Let’s Talk About You Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). Minimum of 8 years of experience in product marketing, preferably in the consumer tech or healthcare sector. Proven experience leading growth for consumer brands and digital products in global markets, with a deep understanding of diverse market dynamics and customer needs. Strong analytical and strategic thinking skills, with the ability to translate insights into actionable strategies. Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively. Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams. We are shaping the future at Resmed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this position is: $144,000 - $180,000 USD. Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.