Senior Growth Consultant - CRM – Maternity Cover

Job description

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! **WHAT TO EXPECT:** Join Phiture's CRM & Retention team as a **Senior CRM Consultant, covering maternity** leave for one of our most senior consultants on our **flagship HBO Max account**. You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year). **This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.** **WHAT YOU’LL DO:** - **Own Day-to-Day Client Relationship**: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for. - **Lead CRM Technical Architecture & Audits**: Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze. - **Maximize Braze Capabilities**: Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients’ lifecycle programs. - **Manage Lifecycle Campaign Execution**: Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events). - **Cross-Functional Orchestration**: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture-side and client-side) to keep campaigns aligned and delivered on time. - **Data Integrity & Technical Troubleshooting**: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines. - **Drive Experimentation**: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints. - **Analyze & Report on Performance**: Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client. - **Coach where needed**: Support and mentor any freelance or junior support resources allocated to the account during the engagement. **WHAT YOU’LL NEED:** - **5+ years of hands-on experience in CRM**, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products. - **Deep, hands-on expertise with Braze specifically** - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture. - **Comfortable performing technical audits** and working directly with client product/data teams on taxonomy, tracking plans, and event schemas. - **Strong data literacy**: able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau. - **Proven experience owning senior-level client relationships independently** - this role requires stepping into an established, high-trust relationship with minimal ramp-up support. - **Deep understanding of retention/engagement mechanics** for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization models. - **Proficient with HTML** for messaging templates and troubleshooting cross-device layout issues. - **Excellent client communication skills** and confidence leading client workshops, meetings, and audits independently, including with senior client stakeholders. - **Fluent in English** (verbal and written). - **Available to start mid-November to early December**, for a fixed-term engagement of approximately **5-6 months**. #### **Nice to Have** - Prior experience with entertainment/streaming or subscription-based media clients. - Familiarity with multi-market/multi-region CRM programs (EMEA + APAC). - Experience with experimentation design and testing platforms. - Experience working in agile squads or cross-functional pods. - Experience with ASO and performance marketing. **WHAT WE OFFER YOU:** - **Flexible Remote Work** — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally. - **Generous Vacation Allowance** — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions. - **Quarterly Bonus Opportunities** — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success. - **Mental Wellness Prioritized** — Free, confidential mental health support from licensed therapists through our partnership with Oliva. - **Personal Development Investment** — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth. - **Flexible Working Hours** — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you. - **Vibrant Berlin Office** — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods. - **Global Team Connection** — Regular team-building events and a memorable annual all-expenses-paid company offsite. - **Tailored Career Growth** — A personalized career roadmap and development plan designed to keep you advancing professionally. - **Home Office Allowance** — Monthly remote-work cash allowance to level up your home workspace or help cover internet costs. - **Premium Onboarding Kit** — Branded Phiture gear and your very own MacBook from day one. - **Thoughtful Celebrations** — Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition. *We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.*