Senior Growth & Demand Generation Manager

Job description

📌 About the Role Jus Mundi is looking for a performance-driven and analytically minded Senior Growth Marketing & Demand Generation Manager to build and own our growth engine. As our Senior Growth Marketing & Demand Generation Manager , you'll play a key role in driving customer acquisition, funnel optimization, and pipeline generation across global markets. This is your chance to build a measurable, scalable growth machine from the ground up at one of the most ambitious AI-powered platforms in the legal industry. 🌍 🙌 The Team You'll be part of our Marketing team , at the forefront of Jus Mundi's commercial performance. Our team is known for its data-driven culture, international scope, and bias toward execution, and you'll collaborate closely with Sales, Marketing Operations (MarkOps/RevOps), Product Marketing, Email Marketing, Content Marketing, and Design to continuously improve funnel performance and drive revenue growth. 🌟Your mission at Jus Mundi In this role, you will: Own the Jus Mundi website as a business channel : define the strategy and roadmap, lead conversion rate optimization (CRO), manage A/B testing, execute landing page creation, and drive website analytics and performance reporting. Collaborate with Design on UX improvements , identifying friction points in user journeys and coordinating on conversion-focused enhancements. Own SEO and AEO strategy , driving organic traffic growth and improving discoverability, and producing SEO and AEO content briefs in collaboration with Content Marketing. Own Organic Social Media with a primary focus on LinkedIn: develop compelling post narratives / formats driving lead acquisition, manage the editorial calendar, and orchestrate content leveraging AI tools Design and execute multi-channel demand generation campaigns aligned with Sales priorities, partnering closely with Product Marketing, Content Marketing, Design and Sales to generate qualified pipeline. Own paid traffic acquisition : plan, manage, and optimise Google Search, Display, LinkedIn Ads and retargeting campaigns. Own campaign messaging and creative assets, partnering with Product Marketing on messaging and Design on visuals, ensuring campaigns are consistent and conversion-driven. Act as the central Growth Marketing Center of Excellence , supporting Regional Marketing Managers in planning, executing, and optimising campaigns for their markets. Develop best practices, scalable playbooks, and performance frameworks to drive consistent growth across all regions. Own funnel analytics and attribution , establishing reporting infrastructure to track pipeline, CAC, conversion rates, and marketing-sourced ARR. Drive a culture of experimentation , identifying funnel bottlenecks and implementing scalable, data-backed improvements. You'll be empowered to build Jus Mundi's growth function and make a measurable impact on pipeline generation, revenue growth, and marketing performance at a global scale. ⚙️ Preferred Experience and Skills Required Qualifications Deep expertise (6–10 years) in Growth Marketing and Demand Generation within B2B SaaS environments, with demonstrated success building scalable growth engines and driving qualified pipeline generation. Excellent cross-functional collaboration skills, with the ability to partner closely with Sales, RevOps, Product Marketing, Content Marketing, and Design to prioritize initiatives, align on business objectives, and deliver high-impact growth campaigns. Demonstrated ownership of pipeline generation targets and measurable contribution to business growth. Strong experience designing, executing, and optimizing multi-channel lead generation campaigns across paid, organic, website, and email channels. Hands-on experience managing Google Ads/Display (SEA) and LinkedIn Ads campaigns, including planning, audience targeting, and performance optimization. Must have a proven experience owning website performance as a business channel: CRO, A/B testing, landing page optimization, and analytics. Must have a strong expertise in SEO, AEO, and organic search strategy. Deep understanding of funnel analytics, attribution models, and performance reporting. Strong experience leveraging organic social media as both an acquisition and brand-building channel, with the ability to develop strategies that drive audience growth, engagement, and pipeline generation. Strong experience working with HubSpot, Salesforce , and modern marketing technology stacks. Demonstrated success adapting acquisition strategies across multiple international markets. Fluent in English (French is not required). Tools You Will Work With HubSpot (advanced) · Salesforce · Google Analytics 4 · LinkedIn Campaign Manager · Looker / Tableau / Power BI · SEMrush or Ahrefs - Claude - Dustt Bonus Skills Experience driving growth across multiple international markets (North America, Europe, APAC, LATAM, and/or MENA), with the ability to adapt acquisition strategies to diverse audiences and market dynamics. Experience building or scaling a Growth or Demand Generation function within high-growth B2B SaaS companies (ideally €10M+ ARR). Hands-on experience leveraging AI-powered marketing tools to improve campaign execution, content creation, experimentation, and operational efficiency. Strong understanding of marketing attribution, pipeline analytics, and ROI measurement , with the ability to connect marketing performance to business outcomes. Experience supporting international expansion , including launching growth initiatives across new markets, verticals, or customer segments. 🔄 Interview process We’re proud of our multicultural team representing 37 nationalities! To ensure smooth communication, please apply in English (CV and application form questions). Introductory Video Call with Anna, VP People (45 min) Management Interview with Barnabe, VP Marketing & Strategy and Sneha, Head of Marketing (1 hour) Marketing Assignement at home and presentation with Barnabe, VP Marketing & Strategy, and Olivier Njamfa, Investor (1 hour) Culture-fit Interviews at the Office + Lunch or Afterwork Culture Interview (45 min) Team-Fit Meeting (45 min) Last call with Jean-Rémi, CEO (30 min) Please note that, due to the nature of the sector we operate in, the final steps of our recruitment process include reference calls and a background check. Need More Reasons to Join Us? ✨ 💻 Enjoy a hybrid working organization that combines remote and on-site work (2 days). 🏖 Get 5 weeks of vacation each year, and take them whenever it suits you. 🩺 Receive 100% coverage of private health insurance for yourself and your children. 🍴 Enjoy 60% company-funded restaurant vouchers for your weekday meals (Swile). 😍 Participate in company-wide summits called JM Fest to connect and inspire. 🤸‍♂️Stay active with a co-financed ClassPass membership by accessing a variety of fitness and wellness activities. 🌍 Enjoy the flexibility to work from anywhere across the globe for up to 8 weeks per year. ✈️ Receive relocation assistance to help ease your transition to France. 📚 Profit from our support in ongoing training to continually expand your skills and knowledge. 💙 Last but not least: Experience a commitment to building a warm, inclusive, and diverse environment. At Jus Mundi, we believe that diversity, equity, and inclusion are key to our success. Confidence can sometimes hold us back from applying for a job, but we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. We celebrate diverse backgrounds, experiences, and identities, and we encourage you to apply regardless of how you identify. Whether you’re early in your career or a seasoned professional, your unique perspective and skills are what matter most. Join us in building a workplace where everyone feels valued, empowered, and excited to contribute their best work every day. Join Jus Mundi – To Power Global Justice 🚀⚖️ Founded in 2019 and recognized as a mission-led company, Jus Mundi is pioneering legal technology to power global justice through artificial intelligence. 🌍 Headquartered in Paris, with additional offices in New York, London, and Singapore, Jus Mundi serves over 150,000 users, including top law firms, multinational corporations, government bodies, and academic institutions in more than 90 countries. By combining legal expertise with cutting-edge AI technology, we provide global legal intelligence, data-driven arbitration professional selection, and business development services. What Makes Jus Mundi the Place to Be 🌟 🧬 Our Values : With core values as Listen (Solve for the Legal Community), Iterate (Start Sharp, Stop Smart), Commit (Step In, Own the Outcome), Belong (Build together through diversity), and Uphold (Aim for Justice with Integrity) , we cultivate a dynamic environment that encourages collaboration, innovation, and continuous growth. 🚀 Legal Is the Next Frontier for GenAI : Legal is one of the top industries ready to be transformed by GenAI. At Jus Mundi, we’re building transformative AI where it has the power to make the most impact. 🌐 Proven Product Market Fit : Jus Mundi has secured product-market fit in global markets since launch, partnering with top-tier law firms, government bodies, and major corporations, including : Freshfields, Quinn Emanuel, Wong Partnership, Total Energies, Canada, UK, and Japan. 💸 Strategic Investment : We recently raised over $20 million in Series B funding from prominent strategic international investors, including Acton Capital, True Global Ventures, C4 Ventures, and FJ Labs, fueling our growth and innovation. 🤖 Legal Meets Tech : Our engineers and former lawyers collaborate closely with large language models (LLMs) to pioneer the future of generative AI and reshape professional services. 🌟 Exceptional Team : Work with talented professionals from industry leaders, including engineers, legal experts, and AI specialists from companies like Google and Amazon who are pushing the boundaries of legal tech.