Senior Growth Manager, Rippling AI Adoption

About the role Scaling past $1B ARR and beyond means we need to build a world-class growth engine for our AI product suite. That's where you come in. As a Senior Product Growth Manager for AI Products, you'll own a critical slice of Rippling's future: driving adoption and revenue growth for our AI-powered features and products across our customer base. You'll establish the marketing strategy to grow adoption and utilization KPIs, work hand-in-hand with customer experience, product, and engineering to bring that strategy to life, and build the programs and campaigns that deliver real impact. You'll be the go-to adoption growth leader for Rippling's AI product line - an area that sits at the center of how we're shaping the future of work. Your work will directly influence product adoption, expansion revenue, and net dollar retention, each of which has a significant impact on Rippling's enterprise value. This role is highly cross-functional. You'll partner closely with our engineering, product, revenue operations, analytics, marketing operations, and sales teams to help Rippling win in the AI era. What you will do Develop campaign strategy across a variety of channels including email, in-app ads, and product experiments. Deeply understand Rippling's AI products and the pain points they solve to conceptualize customer journeys and write high-urgency copy that maximize adoption and usage growth. You'll scale demand-generation and growth channels, uncover new opportunities from data and qualitative signals, and continuously optimize our AI growth engine. Own end-to-end campaign execution. You'll manage AI product growth programs from launch through reporting, experimentation, and optimization. You'll define audiences and behavioral triggers, project manage copy and creative development, and own results reporting. Build and manage relationships. You'll partner closely with internal teams across brand, analytics, product management, product marketing, customer experience, product and AI engineering to drive cohesive go-to-market execution. Proactively share insights across the organization. Ensure cross-functional alignment by keeping stakeholders informed on performance, building shared priorities, and translating AI product signals into actionable growth strategies. What you will need 7+ years of experience in a fast-paced, data-driven role such as product growth, CRO, or demand generation at a high-growth startup, or PMM / Go-to-Market roles -ideally with exposure to AI or technical product marketing. Experience analyzing data to drive business strategy. You'll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights. Superb cross-functional collaboration and project management skills. You'll drive initiatives spanning marketing, customer success, data science, engineering, product, brand, and marketing ops. A hacker's mentality with structured problem-solving skills. We place a big emphasis on creativity matched with the ability to break down ambiguous problems into solvable components. Stellar written and verbal communication skills. You can distill complex AI capabilities into compelling, accessible messaging, and you know how to get in the heads of our customers. Taking initiative is second nature to you. Without prompting, you'll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions. Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here . A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ addresses.