Senior Growth Marketing Copywriter

Job description

Motus is the complete solution for managing employee driving, built for smarter personal vehicle use. With more than 90 years of proven expertise, Motus brings together reimbursement, risk mitigation, and advanced analytics into one platform that helps organizations maximize field team productivity, optimize vehicle spend, and reduce corporate risk exposure. Backed by unmatched benchmark data and time-tested best practices, Motus supports more than 700,000 drivers across 3,000+ companies and remains the trusted leader in employee driving programs. At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether. **Position Description:** The Senior Copywriter joins a collaborative team of creatives within Motus’ Content & Communications team, partnering closely with designers and fellow content creators to develop original concepts and bring the Motus brand to life. Reporting to the Senior Director of Content & Communications, you’ll turn marketing strategy, customer insights, and product value into compelling creative concepts and clear, audience-focused copy that builds awareness, generates leads, and drives action. Creative concept development and hands-on execution are central to this role. You’ll work hand in hand with designers from the initial idea through final execution, shaping how headlines, messaging, imagery, and layout come together to tell a cohesive story. You’ll bring original ideas, explore different creative directions, and carry campaign concepts through writing, revisions, and final delivery across channels. With a specialty in short-form marketing content, you’ll produce a steady volume of copy websites, email campaigns, paid advertisements, landing pages, social media, and other integrated marketing assets. You’ll manage multiple projects in a fast-paced environment, balancing new creative development with day-to-day writing and editing while meeting deadlines and maintaining quality. Throughout your work you’ll balance brand storytelling with performance goals, making complex topics accessible and giving audiences a clear reason to engage with Motus. **Position Duties:** - Develop original creative concepts for integrated campaigns, translating briefs, audience insights, and business objectives into distinctive ideas, campaign themes, headlines, and messaging. - Partner closely with designers throughout the creative process, jointly developing concepts and shaping how copy and visual elements work together across formats and channels. - Write clear, concise, and persuasive copy for integrated marketing assets such as website pages, email campaigns, digital advertisements, and landing pages. - Collaborate closely with the Senior Director of Content & Communications, fellow Content, Communications & Brand team members, and cross-functional and external partners to ensure messaging and assets are consistent and support overall marketing objectives. - Adapt key messages for different target audiences while maintaining a consistent and authentic brand voice. - Participate in brainstorming sessions to develop creative campaign concepts and strategic content ideas. - Translate complex product features and value propositions into customer-centric messaging that resonates with diverse audiences. - Review and edit content to ensure accuracy, clarity, and alignment with brand tone and style guidelines. - Monitor and analyze content performance, providing actionable insights to optimize future campaigns. **Desired Skills & Experience:** - 2-4 years of experience, B2B technology expertise is a plus - Outstanding writing, editing, and storytelling skills with a keen attention to detail. - Agency experience is a plus! - Shown experience crafting copy that drives qualified leads and pipeline - Familiarity with digital marketing concepts, channels, and standard processes. - Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously - Self-motivated, with strong organization and communication skills. - A proactive learner who is eager to grow skills in digital marketing and content creation. - A portfolio demonstrating original creative concepts, strong short-form copywriting, and experience partnering with designers to bring integrated campaigns to life. Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $95,000 - $110,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits. Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees. **Motus Benefits:** - Medical Insurance, Dental Insurance, Vision Insurance (effective day one) - Open Paid Time Off - Flexible Spending Accounts & Health Savings Accounts - Motus-Fidelity 401K Plan - Company-paid Short/Long-term Disability & Basic Life Insurance Plans - Family Planning and Parenting Support Benefits through Maven - Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health - $1000 Home Office Reimbursement Program - $2000 Internal Referral Program - WorkAnywhere Reimbursement of Internet and Cellular Costs - 16 weeks maternity and adoption leave - 12 weeks paternity leave Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated. Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. ###### #LI-REMOTE