Senior Growth Marketing Manager

Job description

This posting reflects a current, actively recruited opening at Float. All applications are being reviewed on a rolling basis. ABOUT FLOAT Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2024/ and top-rated startups in 2025 https://www.linkedin.com/posts/floatfinancial_were-proud-to-share-that-float-has-been-activity-7387093684720300032-2DDz/, 2024 https://www.linkedin.com/pulse/linkedin-top-startups-2024-15-canadian-companies-rise-linkedin-news-llihe/ and 2023 https://lnkd.in/TSU23CA, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple. At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success. OUR PRODUCT Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 10,000 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C https://floatfinancial.com/press/float-financial-raises-cad-85-million-series-c, and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank. Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada. AI USE IN OUR HIRING PROCESS We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team. ABOUT THE ROLE We just relaunched our website and we're expanding into new markets, which means there's a stack of high-impact conversion work ready for an owner. Reporting to our Head of Growth Marketing, you'll own the mid-to-bottom funnel: turning our newly-launched site into a genuine growth engine, building out segmented self-serve and AE-led journeys, and tightening how marketing hands off to sales. It's a hands-on, executional role built for someone who lives and breathes conversion rate optimization, with a direct line to shaping how a fast-growing fintech turns visitors into pipeline. WHAT YOU'LL BE RESPONSIBLE FOR - Own the web CRO roadmap end to end: build and prioritize a testing plan, run experiments, and report on lift against clear win/loss criteria - Build and iterate landing pages by segment and vertical, and lead the post-launch optimization of our new website, refreshing copy and improving the customer journey so more visitors convert - Design and own self-serve and AE-led site journeys, including the handoff logic to product and sales, in partnership with our Product Growth team - Define and refine where and how visitors route between self-serve and AE-led motions, so the highest-value opportunities get the right intervention at the right time - Own lower-funnel demand capture, working with XDR to set clear MQL/SAO criteria and handoff SLAs - Partner with RevOps on CRO-relevant reporting and testing frameworks; RevOps owns the attribution model, you own turning it into a prioritized testing plan - Bring rigor to experimentation: sound test design, clear hypotheses, and honest reads on statistical significance, not just "ran a test" WHAT YOU'LL BRING - 5+ years of hands-on CRO or web optimization ownership at a high-growth company, with real, personal accountability for conversion outcomes, not just contribution to them - Deep comfort with Webflow (or a similar site platform), A/B testing tools, and analytics/heatmapping tools; you can set up and run a test without waiting on engineering - A track record of designing customer journeys across different segments or motions (e.g., self-serve vs. sales-assisted), and making the routing/handoff logic work in practice, not just on a whiteboard - Strong analytical instincts: you can size a test, read a result honestly, and know when a "win" isn't actually significant - Experience partnering with product, sales, and ops teams to ship changes to a live site without breaking things for other teams' priorities (e.g., SEO) - Genuine comfort with ambiguity and a fixed capacity constraint — you're used to prioritizing ruthlessly against limited design/dev resources - Practical, day-to-day use of AI tools to move faster on research, insight synthesis, and experimentation THIS MAY NOT BE THE ROLE FOR YOU IF - You want to own campaign strategy or channel mix rather than the conversion layer of the funnel - You've mostly directed CRO work rather than building and shipping it yourself - You need a fixed roadmap and are uncomfortable when priorities shift mid-quarter - You prefer to stay at the strategy layer rather than being deeply hands-on in a site builder - You like to run the same CRO playbook everyone else uses - You haven't meaningfully integrated AI into how you work ABOUT YOU Here's what sets you up for success at Float: - You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users. - You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role. - You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go. - You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do. - You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigour and always look for ways to improve how we work. - You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger. OUR HIRING PHILOSOPHY We hire for character, curiosity, and learning velocity before credentials. Titles matter less than impact, and every hire is expected to raise the bar for Float as a whole. WHY YOU SHOULD JOIN - Work at one of Canada's fastest-growing fintech companies - Make a real impact in a high-autonomy, high-growth role - Collaborate with an ambitious and supportive team - Competitive compensation, equity options, and benefits - Hybrid work model – we are based in Toronto with in-office days for connection and collaboration - Enjoy catered team lunches every Tuesday, Wednesday and Thursday - Bring your pup to our dog-friendly office - Thrive in a high-trust, high-performance culture where your work truly matters IN SHORT At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you. We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic https://www.linkedin.com/in/victoria-boult-b21b2053/ (victoria@floatfinancial.com), and we’ll work with you to make sure you have what you need to succeed.