Senior Growth Marketing Manager (B2C)

Job description

ABOUT US: Brisk Teaching is the leading AI platform for K-12 educators, empowering teachers to deliver personalized, curriculum-aligned instruction at scale. Our Classroom Intelligence tools connect teachers, students, and curriculum—making meaningful learning happen in classrooms every day. We believe the best technology is cutting-edge, respects teachers’ time, integrates into real classrooms, and helps educators focus on what matters most. Since launching, Brisk has experienced rapid growth. Over 2 million teachers use our platform, and we partner with districts and schools nationwide to transform how educators teach and how students learn. We're backed by leading venture and edtech investors including Bessemer Venture Partners (Shopify, LinkedIn, Anthropic, Perplexity) and Owl Ventures (Newsela, Quizlet, MasterClass), with a team spanning top AI companies and real classroom experience. We're a fast-moving, collaborative team driven by a shared commitment to educator impact and product excellence. Our values—urgency, ownership, and focus—shape how we build and who we are. THE OPPORTUNITY: This is one of the most strategic individual contributor roles at Brisk, reporting directly to the VP of Marketing. You'll own educator growth from first impression through activation—defining the strategy, building the roadmap, executing high-impact initiatives, and measuring what drives results. From acquisition and conversion to experimentation, attribution, and activation, you'll shape how Brisk reaches millions more educators. This is a true builder role. There isn't an established growth function or mature playbook waiting for you to inherit. You'll define what great looks like, build the systems that make growth repeatable, and partner closely with Product, Design, Engineering, Brand, and Product Marketing to bring that vision to life. We're looking for someone with exceptional judgment, a bias toward action, and the ability to move seamlessly between strategy and execution. If you're energized by solving hard growth problems, building from the ground up, and creating measurable business impact, you'll thrive here. YOU WILL: GROWTH STRATEGY & ROADMAP Define Brisk's growth strategy and roadmap. Identify the highest-leverage opportunities to accelerate educator acquisition, prioritize investments, and turn ambitious growth goals into measurable outcomes. WEBSITE & CONVERSION Treat briskteaching.com http://briskteaching.com like a product — not a marketing site. Own the website roadmap, messaging, information architecture, landing pages, and conversion strategy. Launch improvements through Webflow, optimize the user journey, and continuously improve conversion through experimentation. SEARCH & DISCOVERABILITY (SEO + AEO) Lead Brisk's organic growth strategy across traditional search and AI-powered discovery. Develop strategies across SEO, Answer Engine Optimization (AEO), and emerging search experiences to ensure educators discover Brisk wherever they're looking. PERFORMANCE MARKETING Own Brisk's paid acquisition strategy across digital channels. Allocate budget, launch campaigns, test new opportunities, and optimize performance to maximize efficient growth. Know when to scale investment — and when to shift resources elsewhere. GROWTH ANALYTICS & MEASUREMENT Build the measurement system that powers growth. Develop dashboards and reporting that give leadership clear visibility into: - Growth performance - CAC and acquisition efficiency - Channel attribution - Funnel conversion - Marketing ROI - Activation - Experiment performance Translate complex growth data into clear recommendations that help leadership make confident investment decisions. EXPERIMENTATION & OPTIMIZATION Build a culture of rapid experimentation across the acquisition funnel. Develop hypotheses, launch tests, measure outcomes, and scale what works. Balance speed with rigor while continuously improving performance. PRODUCT PARTNERSHIP & GROWTH Partner closely with Product, Design, Engineering, Brand, and Product Marketing to improve acquisition, onboarding, activation, and product-led growth. Help shape the product roadmap through customer insights, growth data, and experimentation, ensuring marketing and product operate as one connected growth engine. EMERGING GROWTH CHANNELS Explore and scale new acquisition opportunities across creators, partnerships, marketplaces, referrals, browser ecosystems, and other emerging channels to keep Brisk's growth engine evolving. WHAT WE'RE LOOKING FOR: You think like an owner. You don't wait for direction—you identify opportunities, build plans, align stakeholders, and execute. You're equally comfortable discussing strategy with executives, analyzing funnel data, launching a paid campaign, reviewing landing page copy, or shipping a Webflow update yourself. You pair analytical rigor with strong creative instincts, turning customer insights into campaigns and experiences that capture educators' attention and drive action. You know what exceptional growth looks like because you've built it before—and you're excited to build it again at Brisk. SUCCESS IN YOUR FIRST YEAR: - Built Brisk's long-term growth strategy and multi-quarter roadmap. - Established a scalable growth operating system with clear KPIs, attribution, and executive dashboards. - Increased educator acquisition while improving acquisition efficiency. - Improved website conversion through continuous experimentation. - Established Brisk as a leader in both traditional and AI-powered search. - Built a repeatable acquisition engine capable of reaching Brisk's next 2 million educators. YOU HAVE: - 8+ years of experience leading consumer (B2C) or product-led growth marketing. - Proven success building and scaling acquisition engines at high-growth technology companies, - Expertise in website strategy, conversion rate optimization (CRO), and experimentation. - Deep understanding of SEO, AEO, and AI-powered search. - Strong performance marketing experience. - Expertise in attribution, analytics, dashboards, and marketing measurement. - Experience owning and optimizing high-performing websites, including Webflow or similar CMS platforms. - Experience partnering closely with Product, Design, and Engineering. - Exceptional strategic thinking, judgment, and execution. BONUS: - Marketplace growth experience. - Chrome Extension or browser ecosystem growth experience. - Consumer subscription or PLG experience. - Education technology experience. - Experience scaling products from millions of users to the next phase of growth. WHY THIS ROLE?: - You’ll own growth end to end at a fast-scaling AI edtech startup. - You’ll work with a creative, data-driven, and mission-focused team that values both hustle and heart. - Remote-first culture, flexible hours, and meaningful work that makes a difference in classrooms. Equal Employment Opportunity & Diversity At Brisk, we believe that diverse perspectives make better teams and stronger products. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, disability, or any other legally protected status.