Senior Growth Marketing Specialist

Job description

About the Role Alkira, acquired by Lumen Technologies in July 2026, is building the revenue systems that will define how we go to market as a combined organization. The Senior Growth Marketing Specialist uses AI, data enrichment, and workflow automation to build automated revenue systems that turn intent signals and buying behavior into precise, coordinated go-to-market execution at scale. This is not a traditional marketing ops or demand gen role. Alkira and Lumen have established stacks across HubSpot, Marketo, Salesforce, Demandbase, and Userled. The opportunity is to rationalize and activate them using AI-driven automation. A significant portion of Alkira's top-of-funnel opportunity comes from Lumen's large enterprise customer base, making ABM infrastructure a core responsibility. The right candidate combines a marketer's instinct for what moves buyers with an engineer's ability to build the systems that act on it. Location: Please note that this position is a hybrid work environment requiring onsite at San Jose, CA 2 - 3 times a week. What You'll Own: Data Foundation Audit and rationalize data across Alkira and Lumen systems (HubSpot, Marketo, Salesforce, Demandbase, Userled) Use AI-powered enrichment to maintain clean account and contact data at scale Build ICP targeting criteria using technographic, firmographic, and intent data Data Modeling Build AI-assisted lead and account scoring models grounded in real buying signals, not form fills Develop dynamic ICP frameworks that update as market conditions evolve Create attribution models connecting campaign performance to pipeline and revenue Data Activation Deploy AI agents and automated workflows coordinating outreach, ABM campaigns, and sales motions around live buying signals Automate lead routing with AI-drafted context and call prep for sellers Build closed-loop feedback systems between campaign execution and sales outcomes Automate CRM hygiene so sellers spend time selling, not on data entry ABM Infrastructure Build and operate ABM infrastructure targeting Lumen's enterprise customer base as a primary top-of-funnel source Configure Demandbase and Userled to identify, segment, and prioritize high-value target accounts Design account-level engagement workflows across paid, owned, and outbound channels based on intent signals Build account progression tracking that maps engagement to pipeline stage and surfaces expansion signals What Success Looks Like in Year One Alkira and Lumen marketing data is clean, unified, and trusted by sales and marketing AI-driven scoring and routing models are live and improving conversion rates and sales efficiency ABM infrastructure is operational, with Lumen's enterprise customer base segmented and engaged through coordinated account-level programs Attribution is in place and feedback loops between campaign performance and sales outcomes are actively informing strategy What We're Looking For 5+ years in growth marketing engineering, revenue operations, or marketing automation Hands-on experience building AI-powered workflows and revenue automation in a go-to-market context Experience with ABM platforms such as Demandbase or Userled, including account identification, segmentation, and intent-based engagement Experience with AI-native enrichment platforms such as Clay, Apollo, or similar Proficiency across complex martech stacks; HubSpot, Marketo, and Salesforce strongly preferred Proficiency building automated workflows using Make, Zapier, n8n, or custom integrations Strong analytical skills; comfortable building scoring models, attribution frameworks, and dashboards Ability to operate independently and translate business problems into scalable technical solutions Nice to Have Familiarity with SQL or Python for data manipulation and modeling Background in B2B SaaS or enterprise networking and cloud infrastructure Experience with post-acquisition technology stack consolidation About Alkira Alkira, a Lumen company , is building the future of enterprise networking: one programmable platform to connect, secure, and operate every cloud, site, partner, data center, and AI workload. Founded by Amir and Atif Khan, the creators of Viptela and pioneers of the SD-WAN market, Alkira was built to radically simplify how enterprises deploy and manage network infrastructure. Today, as part of Lumen, we are bringing that cloud-native operating model to a global network foundation trusted by the world’s largest enterprises. Our platform helps customers move faster without managing hardware, stitching together providers, or operating fragmented cloud networks. Teams can build and scale connectivity on demand, apply consistent security and segmentation, and gain visibility across distributed environments from one place. At Alkira, you’ll help shape the next chapter of networking: cloud-like consumption, private-network performance, and total control across the enterprise. We move fast, solve hard problems, and build technology that changes how global businesses connect. Join us and help build the future of networking. Compensation The salary range for this position is $ 93,092- $ 155,152 USD. Your actual base salary and level will be determined on a case by case basis and may vary based on the following considerations: job-related knowledge, skills, experience, education and location. The interview process will include a coding challenge, screening with the hiring manager and technical interviews. Applicants must be authorized to work in the United States without the need for employer-sponsored visa (e.g., H-1B) now or in the future. Unfortunately, we are unable to provide visa sponsorship for this position at this time. Life at Alkira, a Lumen Connect Solution Life at Alkira is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes. Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win. To learn more about Life at Alkira, a Lumen Connect Solution and how we live into the Lumen 8, please visit: Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Privacy Notice Alkira, a Lumen Connect Solution is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data. To review Alkira's Global Employment Applicant and Talent Community Privacy Notice, please visit: Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Alkira, a Lumen Connect Solution does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Alkira, a Lumen Connect Solution , they are not for employment with us but may relate to another company with a similar name.