Senior Growth Product Manager - User Activation

Job description

**About Us** Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. ### **Responsibilities** 1. Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies 2. Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives 3. Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1 4. Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing) 5. Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery 6. Monitor industry trends and competitor activities, identify actionable growth opportunities ### **Requirements** 1. 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform 2. Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.) 3. Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features 4. Proven track record in large-scale campaign planning and execution 5. **Experience with licensed/regulated platforms**, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints 6. Highly data-literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments 7. Excellent cross-cultural communication skills, comfortable with multi-timezone collaboration ### **Nice to Have** - Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check-in events at billion-DAU scale) - Experience at top-tier exchanges (Bybit/OKX/Binance) - Experience building Referral/Affiliate growth systems - Understanding of derivatives (futures/options) user behavior - Multi-region operational experience (SEA, LATAM, Europe) **Why Join Us** At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.