Probably the least boring job you’ll ever have.

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.

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Welcome to air up.

With Content Creator and Influencer Marketing contributing majorly to our revenue and growth, we need a strategic leader for our Content Creator Marketing in France. This isn't just Influencer Marketing - it's full-throttle ownership of a major growth engine for air up in France.

*** This role is located in Germany***

In this role, we follow a hybrid working model: you'd be based remotely within Germany, coming into our Munich office every now and then to collaborate and connect with the team, balanced with remote days that support focused, independent work.

Your responsibilities

• Lead France’s Creator Adventure: You’re the go-to person for Creator Marketing in France. Not just executing - you shape the strategy, make key decisions, and drive our brand’s voice and growth in this exciting market.
• Taste Strategy Builder: Define, craft, and maintain the long- and short-term roadmap for Creator Marketing. Your work ensures campaigns don’t just drive sales, but build lasting brand love and a strong market presence for air up in France.
• Next-Gen Platform Explorer: You’re always scouting what’s new and exciting. From Twitch to the gaming ecosystem and beyond, you find unconventional ways to partner with creators and keep air up ahead of the curve.
• Budget Owner: Own and steer a substantial 6-digit monthly budget for macro and mega creator campaigns. Big responsibility, big impact.
• Campaign Orchestrator: Plan and design campaigns with operational excellence, connecting creator activities seamlessly to air up’s overall brand, marketing, and content strategy.
• Execution Expert: From start to finish, you know the drill - outreach, negotiation, contracts, briefings, content review, tracking, reporting, and in-depth performance analysis.
• Creative Spark: Lead signature campaigns with fresh, innovative ideas and flawless execution, collaborating closely with the French team and external talent agencies.
• Connector Across Teams: Keep your finger on the pulse of industry trends and share insights that boost visibility. Ensure creator marketing works hand-in-hand with Paid Social, CRM, E-Comm, and other teams.

This is you

• You are not satisfied with traditional approaches; you think outside the bottle and constantly bring innovation to the Creator Marketing strategy.
• Your experience includes 3+ years of senior Creator/Influencer Marketing in the French market, having been responsible for owning and stewarding a brand's presence in that market before.
• Mastering the rare balance between building a robust long-term brand strategy and executing with flawless operational excellence is second nature to you.
• Possessing a deep, nuanced understanding of French culture, market dynamics, and the next-level creator landscape is key to your success.
• Passion for data is your superpower: you are comfortable with complex analytics and highly driven by performance-based KPIs.
• An entrepreneurial self-starter, a savvy negotiator, and someone ready to take full ownership of both your budget and your entire channel.
• A fluent communication pro in both French and English.