Senior Influencer Specialist

Job description

# **About Collectively:** Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for. ## **Role Overview** We are looking for a contractor to join our client's Influencer Marketing team and help deliver best-in-class influencer programs that strengthen brand equity and drive engagement. This role will work closely with our client's internal teams—including Brand, PR, Media, and Legal—to ensure influencer partnerships align with brand strategy and compliance standards. **The ideal candidate has 8+ years of experience creating influencer marketing strategy to align their brand with high level athlete inffluencers**. If you are detail-oriented, proactive, and passionate about building authentic relationships between brands and athlete creators, then this could be a great position for you. ## **Key Responsibilities** ### **Campaign Support:** - Assist in the execution of influencer programs across social platforms, ensuring alignment with brand objectives and tone. - Work closely with Influencer agency and be the main point of contact on certain programs/campaigns - Coordinate with internal stakeholders for approvals, compliance checks, and content usage rights. - Work with agency project manager to develop process and best ways of working to keep our team organized ### **Influencer Management:** - Help maintain athlete influencer lists for from agency partners - Vet potential partners based on brand fit and audience insights. - **Have 5 or more years of direct relationships with athletes/ influencers / sports marketing contacts** ### **Content & Compliance:** - Review influencer content from agency for brand guidelines, FTC compliance, and legal requirements. - Organize and track content approvals across internal teams. ### Reporting & Insights: - Compile campaign performance data and assist in creating internal recap reports. - Share learnings and recommendations to optimize future campaigns. ## **Qualifications** - 8+ years of experience in influencer marketing - **Knowledge of the sports marketing with 5 or more years creating relationships with athletes** - Strong organizational and project management skills. - Excellent communication and stakeholder management abilities. - Proficiency in Microsoft Office Suite; familiarity with influencer platforms (e.g., Traackr,) is a plus. - Understanding of FTC guidelines and content usage rights. - Experience working with personal care or lifestyle brands in the men's self care space - Ability to navigate large organizations and collaborate across multiple teams. - Analytical mindset with interest in campaign performance metrics. ## What Success Looks Like: - Influencer campaigns are executed on time, within budget, and meet brand standards. - All influencer content is compliant with FTC guidelines and approved internally without delays. - Internal teams receive timely updates and clear communication on campaign progress. - Accurate reporting and actionable insights are delivered post-campaign. - Strong relationships are maintained with athlete/ influencers and internal stakeholders, ensuring smooth collaboration. **++ This is a six month independent contractor position from September to February. This role has the opportunity to extend past the six month mark.** Must be based in Eastern or Central Time Zone.