Senior Integrated Marketing Manager (8 month contract)

Job description

A product you can believe in. Immersive is the leader in people-centric cyber resilience We have an exciting vision for cybersecurity that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations rather than one-off training sessions. We help the world’s biggest brands, like Citi, Pfizer, Humana, and HSBC, protect their revenues and brand reputations. THE ROLE We’re seeking an experienced freelance marketing professional to join our growing team as an Senior Integrated Marketing Manager. In this role, you will execute complex, cross-functional programs from strategy through execution. You will act as a key strategic partner to Product leadership and the Senior Leadership Team (SLT) to align our marketing narratives with our product roadmap and broader business goals. This is a fixed-term contract role, estimated to be roughly 8 months in length. WHAT YOU’LL DO - Campaign Design & Execution: Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs. - Narrative & Audience Strategy: Synthesize industry and internal SME research into compelling narratives and adapt core messaging to address specific audience pain points across all touchpoints. - Cross-Functional & Executive Partnership: Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in. - Revenue & Sales Alignment: Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success. - Strategic Growth & Problem Solving: Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs. - Data-Driven Performance: Establish KPIs and performance benchmarks, using metrics and industry trends to make data-driven decisions and showcase business impact over time. WHO YOU ARE - Experienced Strategist: Proven background in a strategic marketing role with a track record of running end-to-end campaigns. - Master Storyteller: Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives. - Cross-Functional Leader: Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership. - Analytical Thinker: Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments. - Proactive Problem Solver: Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction. Preferred: - Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value. OUR VALUES Immersive’s growth has been fueled by our values that underpin everything we do. Here is how they relate to this role: - Driven – We are innovators and market-creators, constantly moving forward to achieve results in support of our mission. - Inclusive – We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive. - Customer Obsessed – We seek to develop deep relationships with our customers to help them achieve their business outcomes. - One Team – We are a talented global team working together to achieve our vision. If you join us in a Fixed-Term Contract capacity, you’ll qualify for a range of our benefits offerings: - Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support. - Time off, flexible and remote working so you can work when and where is best for you; this includes 33 days of annual holiday, 2 volunteering days and your birthday off (prorated, determined by the length of the contract). - Save for the future with contribution matched 401K, and rewards and recognition for your successes. - Career and learning development through the platform and our ‘Learn Anything’ fund. - Recognition & Rewards for doing great work and living our values and behaviors. - While most of the team are fully remote, when you do visit, our North American HQ is based in the centre of Boston, just a 10 minute walk from Back Bay train station. - We’re a sociable, tight-knit team with monthly socials, sports clubs and quarterly parties. Our socials have included everything from cake competitions, to movie nights and escape rooms. Immersive’s commitment to fair and equitable compensation practices means that our compensation & benefits team prices each individual role before it is opened. We expect most candidates for this position to fall within a base salary range of $110,825 - $150,000, based on a 12 month per annum basis. The specific offer will vary based on a candidate’s qualifications, skills, competencies, location and experience (and will reflect the 8 months estimated project length). Find out more at https://careers.immersivelabs.com https://careers.immersivelabs.com