Senior Integrated Marketing Manager, Verticals

Job description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. We’re looking for a Senior Integrated Marketing Manager to shape how StackAdapt shows up for B2B and Retail/Commerce marketers. You’ll turn business priorities, revenue insights, and market opportunities into integrated campaigns that build market awareness, support Sales, and drive measurable pipeline impact. As a strategic connector across Marketing, Sales, Product Marketing, Content, Brand, and Revenue Enablement, you’ll bring structure and momentum to complex initiatives while strengthening StackAdapt’s position in high-priority verticals. You’ll help determine when to adapt existing campaigns for vertical audiences and when a dedicated program is needed. This is a senior individual contributor role for a highly organized, commercially minded marketer who can move seamlessly between strategy and execution, communicate confidently with senior stakeholders, and create alignment across teams. StackAdapt is a Remote First company and we're open to candidates anywhere in Canada. You'll sit on the Integrated Marketing team and run vertical work through the same campaign process as the rest of the team. You will report directly to the Director, Digital & Integrated Marketing. ### What You'll Be Doing: - Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning priorities to business goals, pipeline opportunities, market needs, and campaign calendars. - Lead the vertical strategy for StackAdapt’s marquee brand campaigns, adapting what's already in market before recommending anything new. - Build dedicated vertical programs when there's a real gap: guides, peak-season moments, webinars, and sponsorships. - Own the vertical webinar program: goals, speakers, promotion and follow-up, with production run through to design, web and our webinar platform. - Translate revenue insights, market trends, customer needs, and performance data into campaign strategies, messaging recommendations, and actionable marketing plans. - Partner closely with vertical Sales directors and team leads, as well as Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams, to align on priorities, ownership, timelines, and expected outcomes. - Manage campaigns from strategy through execution and measurement, including project plans, stakeholder communication, performance analysis, and post-campaign recommendations. - Establish a framework for measuring vertical marketing contribution, including pipeline influence, campaign engagement, and other relevant performance indicators. - Set targets with vertical Sales and Marketing Ops, agree how they'll be measured, and report against them. - Present roadmaps, recommendations, performance updates, and strategic insights to senior stakeholders. - Build StackAdapt's reputation with retail and commerce marketers while supporting our B2B business and agency relationships. ### What You'll Bring to the Table - 5+ years in integrated marketing, growth marketing, demand generation or vertical marketing. - Experience running cross-functional, multi-channel campaigns from strategy through measurement. - Strong business acumen and the ability to translate revenue goals, pipeline insights, and market opportunities into marketing plans. - Proven ability to manage complex, cross-functional campaigns from strategy through execution and measurement. - Strong project management and organizational skills, with a track record of managing multiple priorities, stakeholders, and deadlines. - Experience partnering closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams. - Clear communication and storytelling, including presenting roadmaps and results to senior leaders. - Strong strategic judgment and storytelling skills, with the ability to shape compelling narratives for different audiences. - Experience planning or supporting webinars, events, forums, or other virtual and in-person marketing programs. - Familiarity with marketing automation, campaign management, analytics, and project management tools. - A collaborative, team-oriented working style and the ability to build alignment across teams. - Experience in B2B marketing, retail, commerce, advertising technology, or a related industry is an asset. The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. *We do not ask c*andidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. **Factors Influencing Final Compensation:** - The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. - Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Base Salary Band $100,000—$137,500 CAD ### StackAdapter's Enjoy: - Highly competitive salary - Retirement/ 401K/ Pension Savings globally - Competitive Paid time off packages including birthday's off! - Access to a comprehensive mental health care program - Health benefits from day one of employment - Work from home reimbursements - Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto - Robust training and onboarding program - Coverage and support of personal development initiatives (conferences, courses, books etc) - Access to StackAdapt programmatic courses and certifications to support continuous learning - An awesome parental leave program - A friendly, welcoming, and supportive culture - Our social and team events! *Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.* *StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt.* *StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.* *We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.* **About StackAdapt** We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: [G2 Top Software for 2026](https://www.stackadapt.com/resources/blog/g2-2026-best-software-awards) [2026 Best Workplaces™ for Young Talent](https://www.greatplacetowork.ca/en/bestworkplaces/best-workplaces-for-young-talent/2026) and [in Canada](https://www.stackadapt.com/resources/blog/great-place-to-work-best-workplaces-canada-2026) by Great Place to Work® [#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising](https://www.stackadapt.com/resources/blog/best-cross-channel-advertising-platform) [2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards](https://www.stackadapt.com/resources/blog/adweek-tech-stack-awards-2026) To learn more about our privacy practices, please see our [Privacy Policy](https://www.stackadapt.com/legal-document-centre/website-and-platform-user-privacy-policy). #LI-REMOTE