Senior Integrated Media and Digital Communication Strategy Manager

Job description

Job Purpose: As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management. CONSUMERS To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions INTERNAL TEAMS Collaborate with pr & business team, be a trusted partner to achieve the objectives together Key contributor to the POE integrations MEDIA MARKET On top of the evolving media trends and define the implications for the house Test and Learn new approach to enhance media efficiency and innovations W hat you can bring to the team Person Specifications: Academic / Professional Qualifications/Work Experience Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred) Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications Good communication, organization, analytics skills, in spoken and written Chinese and English language Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred In-house side: Strategic media planning experience for multiple product lines is preferred Luxury brand media experience is preferred Mainland China working experience is a must Key Interactions / Stakeholders: INTERNAL Report to Head of Integrated Media and Digital Communication Strategy Local Communication teammates (PR/Event) Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions Global/region media/division team EXTERNAL Media Partners and suppliers Agency LMM/AG when relevant