Senior Lead - Art Director, Apparel E-commerce

Job description

### **In short** As Senior Lead Art Director, you will lead the creative development and day-to-day delivery of On’s global E-commerce imagery. Blending strong fashion sensibility with operational leadership, you will translate the overarching image direction into elevated, consistent and effective e-commerce experiences. You will lead the teams and partners delivering the work, while driving AI-enabled approaches that shape the future of e-commerce image-making at On. ### **Your Mission** - Lead the day-to-day creative development of global e-commerce, from seasonal planning and briefing through to shoot execution and delivery. - Translate the overarching brand image direction into clear casting, styling, movement, photography and image guidelines. - Set and maintain a premium creative standard across on-model, still-life and product-detail imagery. - Lead project teams and external partners, creating clarity across creative, production, styling, casting, photography and post-production. - Bring strong creative judgement to set, making confident decisions and solving challenges independently. - Partner closely with the Head of Art Direction to evolve how brand image is experienced across e-commerce. - Drive the adoption of AI across e-commerce image-making, developing new workflows and scalable approaches that improve quality, consistency and efficiency. - Identify and lead AI pilots from early testing through to practical implementation across production. - Explore scalable image solutions for sell-in, working closely with the seasonal creative leads to retain the right product and brand expression. - Connect e-commerce with the wider seasonal Apparel world, translating relevant direction from lookbooks, editorial and brand imagery into the channel. - Mentor and develop Art Directors working across e-commerce, supporting stronger creative ownership and execution. ### **Your Story** - 8+ years of experience in art direction within a global brand or agency. - You bring significant art direction experience from fashion, sportswear, luxury or another highly visual global brand. - You have a strong portfolio demonstrating premium fashion and e-commerce image-making. - You understand how casting, styling, photography, lighting, movement and post-production work together to create a distinctive image world. - You have experience leading complex, high-volume shoots and guiding multidisciplinary creative teams and partners. - You combine strong creative instinct with the structure required to deliver consistently at scale. - You are confident making decisions, solving problems independently and bringing clarity to fast-moving projects. - You have experience with—or a strong ambition to lead—AI-enabled image creation, automation and emerging creative workflows. - You understand how a wider seasonal brand direction can be translated into commercially effective customer-facing imagery. - You are a collaborative and generous leader, able to raise the standard of both the work and the people around you. ### **About the team** You will join the Apparel Image team within On’s wider creative organisation. The team shapes how brand image is experienced across e-commerce, sell-in, seasonal editorial and lookbook touchpoints, building a connected and distinctive image world around the product. Reporting to the Head of Art Direction, you will lead e-commerce and its future transformation while partnering closely with Art Direction, Apparel Design, Production, Digital and external creative teams. Together, you will help define a more premium, scalable and innovative approach to Apparel image-making at On.