Senior Lead, Paid Social

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities, our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed. At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning, ensuring that AI is embedded in how we think, operate, and grow. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading. Seer is a remote-first agency and a [Certified B-Corp](https://bcorporation.net/directory/seer-interactive), with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours. **The Role:** You test before you have an opinion. When a platform ships a new feature, an algorithm shifts, or someone on the team says "this doesn't work anymore," your instinct isn't to nod along, it's to run it first and see what actually back your point of view with receipts: links, screenshots, and firsthand results over secondhand sentiments. You're not satisfied with Seer being seen as solid at Paid Social. You want us known, publicly, as one of the best. And because you treat Paid as a testing discipline end to end, you're already putting AI tools through the same rigor you'd apply to a new ad format or bidding strategy. ### Role Highlights - Evangelize Seer's vision within Paid Social, working closely with Seer's Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam toward being an industry leader in AI, automation, machine learning, and holistic search strategies - Drive full-funnel Paid Social strategy through an integrated approach, leveraging deep expertise across a variety of paid social channels (Meta, LinkedIn, Pinterest, TikTok, Reddit, and more) while collaborating closely with divisions like Creative and SEO to grow your clients' bottom line - Own the test, learn, and iterate mindset across the client portfolio, running tests on Seer's own accounts first before rolling recommendations out to clients, treating our media budget as the proving ground for new platforms, formats, and AI-driven workflows - Leverage your Paid Media expertise across other paid channels (Paid Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy - Lead a team of 4 to 6 direct reports, setting a bar for excellence and evidence-backed thinking that your team rises to meet, and take ownership of how that team grows and develops over time - Drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Paid Social and Creative offering - Oversee day-to-day campaign strategy and management for 3 to 4 accounts, implementing industry best practices and making recommendations at scale, backed by what you've actually tested - Develop strong frameworks for building Seer's Paid Social Book of Business within the current client portfolio and within new and developing industries and channels - Build strong, lasting client relationships using [Seer's values](https://www.seerinteractive.com/wp-content/uploads/2018/12/Seer_Values_Handbook_Web.pdf) as your compass, positioning your team as an extension of theirs and taking their wins and losses as your own Play a key role in growing divisional revenue through cross-selling and up-selling, working closely with our business development team to identify, qualify, and close projects - Create and maintain scalable processes that support our AI transformation and holistic strategy in social, driving buy-in and excitement across our Paid Social division - Push Seer's public reputation in Paid Social from competent to category-leading, through original points of view, case studies, and thought leadership grounded in work you've actually done ### Essential Skills - You treat Paid as a testing discipline end to end, which means you're already testing AI tools and workflows in your own work, not waiting for someone else to prove them out first. Before you form a point of view on a channel, feature, or platform change, you've already run it on either clients or Seer's own accounts - You challenge the status quo and bring the team along with you to think about new ways to evolve our Paid Social program and our UVP to clients. You want Seer to be known publicly as one of the best in the industry at Paid Social - You have managed Paid Social campaigns across a wide range of industries, engines, and management platforms, and you know when and where automation and machine learning can get your team's time back - You have experience in emerging channels like TikTok and Reddit, and in pitching full-funnel strategies that incorporate creative design, supplemental marketing channels,, and measurement plans. - You take a data-driven, holistic approach to Paid Social, pulling in signal from Creative, SEO, and Analytics to build smarter strategies - You are comfortable managing a team of direct reports, and you genuinely enjoy shaping the growth of more junior team members - You are skilled at developing and recognizing talent, whether that's coaching up a team member who's still finding their footing or making sure a strong quarter gets seen - You are quick to kick up a new opportunity and run with it, making data-driven, actionable recommendations that create value for your clients - You have a habit of sharing what you learn, through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, or speaking engagements - You are savvy with Claude, Excel, Google Suite, and data viz tools, and you understand data sources, data constructs, and the basics of Paid Social API’s. - You have an eye for great talent, finding it, keeping it, and growing it ### 30/60/90 ### **First 30 Days — Learn** - Complete division training and begin supporting clients and team members - Run your first test on a Seer account and share what you found with the team ### **60 Days — Build** - Support at least 2 impactful client initiatives and 2 direct reports - Bring a documented point of view (with receipts) to the team on a platform, format, or AI workflow you've tested ### **90 Days — Lead** - Operate at full capacity, supporting a full book of business and your team independently - Have a visible piece of thought leadership in motion, internal or external, that reflects your tested point of view ### This might not be the right role for you if - Time management, context-switching, and juggling multiple projects is genuinely difficult for you - You're inclined to adopt other people's takes on a platform or tactic rather than testing it yourself - Continued learning and innovation, including with AI, isn't something you want as a baseline expectation - Change management is hard for you and you struggle adapting to new tools and processes