Rendeavour is seeking a visionary Senior Lifecycle Manager - a strategic and hands-on professional to lead how we engage, activate, and grow customer value over time. The Senior Lifecycle Manager will design and deliver high-impact, datadriven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.al. The professional will work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Rendeavour’s portfolio management capabilities. ResponsibilitiesOwn and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty; Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use; Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models; Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery; Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback; Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality; Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience; Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists. RequirementsExperience and Skills 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate; Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.); Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau; Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation; Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes; Excellent project management and communication skills; A bias for testing, learning, and execution - and a track record of building systems that scaleSoft SkillsStrategic thinker with strong commercial judgment. Hands-on and results-oriented leader with a bias for action. Excellent communicator able to influence senior stakeholders and cross-functional teams. Adaptable to complex, fast-changing environments across multiple markets. High energy, integrity, and resilience under pressure.
Rendeavour is seeking a visionary Senior Lifecycle Manager - a strategic and hands-on professional to lead how we engage, activate, and grow customer value over time. The Senior Lifecycle Manager will design and deliver high-impact, datadriven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.al. The professional will work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Rendeavour’s portfolio management capabilities.
Responsibilities
- Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
- Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;
- Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;
- Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
- Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
- Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;
- Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
- Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.
Requirements
Experience and Skills
- 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate;
- Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
- Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
- Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;
- Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
- Excellent project management and communication skills;
- A bias for testing, learning, and execution - and a track record of building systems that scale
Soft Skills
- Strategic thinker with strong commercial judgment.
- Hands-on and results-oriented leader with a bias for action.
- Excellent communicator able to influence senior stakeholders and cross-functional teams.
- Adaptable to complex, fast-changing environments across multiple markets.
- High energy, integrity, and resilience under pressure.
Tatu City is a 5,000-acre new city on Nairobi’s doorstep with homes, schools, businesses, a shopping district, a medical clinic, nature areas and recreation for more than 250,000 residents and tens of thousands of day visitors. Tatu City’s schools educate thousands of students daily, and a range of homes suits all incomes and businesses that thrive in the country’s first operational Special Economic Zone. Located 30 minutes from Westlands, Tatu City represents a new way of living and thinking for all Kenyans in a live, work and play environment that is free from traffic congestion and long-distance commuting.Tatu City is a development by Rendeavour, Africa’s largest new city builder with 30,000 acres of visionary projects in growth trajectories across Ghana, Nigeria, Kenya, Zambia and the Democratic Republic of Congo.
Tatu City is a 5,000-acre new city on Nairobi’s doorstep with homes, schools, businesses, a shopping district, a medical clinic, nature areas and recreation for more than 250,000 residents and tens of thousands of day visitors. Tatu City’s schools educate thousands of students daily, and a range of homes suits all incomes and businesses that thrive in the country’s first operational Special Economic Zone. Located 30 minutes from Westlands, Tatu City represents a new way of living and thinking for all Kenyans in a live, work and play environment that is free from traffic congestion and long-distance commuting.
Tatu City is a development by Rendeavour, Africa’s largest new city builder with 30,000 acres of visionary projects in growth trajectories across Ghana, Nigeria, Kenya, Zambia and the Democratic Republic of Congo.
