Senior Lifecycle Marketing Manager, Retention

### **About The Role:** Little Spoon was founded on the belief that today’s parents are different—equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves. Little Spoon is looking for a **Senior Lifecycle Marketing Manager, Retention** to own our retention lifecycle strategy across email, SMS, push, and in-app channels. This is a high-ownership, high-visibility cross-functional role. The person who steps into this role should walk into every cross-functional room as the clear retention expert with a deep understanding of the Little Spoon customer experience across every touchpoint—shaping what lifecycle does, why, and what it should do next. This role requires someone who can independently drive programs from ideation through post-launch readout, communicate proactively across partners and leadership, and establish a strong, confident POV on what retention communications should look like at Little Spoon. ### **What You’ll Do:** **Retention Program Strategy + Execution** - Set the strategy for Little Spoon's automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization - Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout - Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV) - Be the person others consult on what's happening in the retention journey, fluent enough in every active program to answer questions on setup, audience, logic, and performance on the spot **Cross-functional Collaboration** - Serve as the lifecycle retention voice in cross-functional work streams, proactively shaping conversations, not waiting to be invited in - Manage lifecycle timelines and blockers transparently: surface delays, scope changes, and open questions to pod leads and leadership before they become problems - Bridge the off-site and in-account experience, ensuring lifecycle communications and what customers find in their account are coherent, connected, and inform each other - Partner closely with Data + Analytics to design rigorous experiments with proper measurement (holdouts, success criteria, incrementally read-outs) - Work with creative and copy partners to deliver high-quality lifecycle communications that optimize for performance **Program Scope** - Own retention automation strategy and execution including: post-checkout retention journeys, skip and unskip programs, category upsell and cross-sell, product launch lifecycle support, and loyalty program lifecycle - Lead strategy for emerging channels and programs as the business evolves (app push, loyalty, membership) - Monitor and analyze performance on an ongoing basis, translating data into clear strategic recommendations ### **What You’ll Bring:** - You are the expert in the room and you act like it, You bring your retention POV vocally to cross-functional meetings without being asked - You independently drive projects from kickoff to post-launch readout and you surface blockers, communicate scope changes, and close loops - You make decisions with confidence and communicate them clearly, course-correcting based on data - You know the details of every program you own, how it's set up, what it sends, who receives it, and how it's performing - You have a strong experimentation instinct paired with rigorous measurement discipline - you design tests to learn, not just to ship - You are organized and systems-oriented, with a disciplined approach to tracking in-flight work and surfacing what needs to move - You're a positive, collaborative presence - you bring energy and warmth to the work while holding a high bar for quality and execution - You are obsessed with and deeply understand the Little Spoon customer experience and use that knowledge to consistently elevate both lifecycle strategy and cross-functional decision-making - You actively leverage AI tools to elevate the quality and speed of your work, using them to enhance personalization, accelerate post-launch analysis, and find efficiencies in how programs are built and optimized ### **What You’ll Need:** - 6+ years of lifecycle marketing experience with a clear focus on retention - Hands-on experience building and optimizing automated journeys in Braze (or comparable platform like Iterable or Klaviyo) - Proven track record driving measurable retention improvements through experimentation and program optimization - Deep knowledge of segmentation logic, audience strategy, and lifecycle measurement — including experiment design with proper holdouts and incrementality analysis - Experience working cross-functionally with data, product, creative, and care teams - DTC subscription experience strongly preferred **About Little Spoon** Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 60 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at [](http://littlespoon.com/) or find us on Instagram at [@LittleSpoon](https://www.instagram.com/littlespoon/). - Recent accolades include: - 🏆 Inc. Best Workplaces - 🚀 Inc. 100 Fastest Growing Companies - 🫶 Fast Company Brands That Matter - 🤩 EY Entrepreneur of the Year Finalist - If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs. ### **Benefits** At Little Spoon, we believe taking care of our team is just as important as taking care of our customers. Here’s what you can expect when you join the Spooniverse: 🥄 Equity Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation. 🩵 Comprehensive Health Coverage We offer medical, dental, and vision plans with a variety of options to fit your needs. 💸 401(k) with Company Match We match 100% of your contributions up to 5% of your salary — with no waiting period. 🌴 Flexible PTO + Holidays In addition to 11 company holidays, we offer flexible paid time off (no set cap) for full-time employees. 👶 Paid Parental Leave We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment. 📖 Learning & Development $250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read. 🍌 Little Spoon Perks $200 Welcome to the Team credit 50% off recurring code for your own account 20% off recurring code to share with close friends & family Little Spoon is home to extraordinary, mission-aligned people, and we aim to compensate accordingly. Compensation is informed by market data, company stage, the scope of the role, location, and individual experience. The anticipated base salary range for NYC-based candidates is **$125,000–$145,000 USD**, commensurate with experience. Candidates outside of NYC or in remote roles may be subject to a different range. This role also includes an equity package and comprehensive benefits designed to support the well-being and growth of every Spooner. If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.