Senior Manager, Ad Operations & GTM

Job description

Get to Know the Team GrabAds enables merchants, brands and agencies to connect with consumers across Grab's ecosystem through relevant advertising experiences that drive measurable business outcomes. You will join the Regional Strategy, Partnerships and Ad Operations team. The team grows advertiser participation across Grab's Deliveries, Mobility and eCommerce businesses in Southeast Asia by defining monetisation strategies, identifying new opportunities and strengthening our capabilities through technology, services and partnerships. Ad Operations connects monetisation strategy, customer success and country execution. The function turns commercial commitments into scalable, high-quality campaign delivery and brings operational and customer insights back to Product, Measurement and Commercial teams. Together, we are building the capabilities required to serve enterprise customers consistently across Grab's six core markets. Get to Know the Role As Senior Manager, Ad Operations & GTM, you will lead enterprise campaign operations across six markets, manage a regional organisation and deliver Managed Services revenue. You will shape commercial models, go-to-market plans and an automation-led, AI-first operating model across Grab's owned and operated advertising platforms, partner solutions and the wider advertising technology ecosystem. You will report to the Head of Strategy, Partnerships and Operations, GrabAds. This is a fully onsite role based in Singapore. You will lead program managers, platform leads and country leads, supported by a temporary workforce of campaign managers and traffickers. Working with Commercial, Product and Measurement leaders, you will maximise booked-to-delivered revenue, improve products and processes, and develop campaign specialists into strategic customer consultants. The Critical Tasks You Will Perform You will own the regional operating model and translate enterprise advertising commitments into measurable customer and business outcomes. Lead end-to-end regional campaign operations across setup, optimisation, reporting, troubleshooting and billing readiness, ensuring consistent delivery across all of Grab's operating markets. Maximise booked-to-delivered revenue through disciplined campaign governance, risk management and performance monitoring. Lead, coach and develop program managers, platform leads and country leads, building strong management capability and clear accountability across a distributed workforce. Define regional service standards, governance and capacity plans that balance campaign demand, customer experience, productivity, quality and cost. Partner with country Commercial teams to translate customer objectives into effective campaign strategies and media delivery. Build scalable best-practice playbooks and GTM packages that increase adoption of priority advertising solutions and deliver agreed customer KPIs. Turn operational and customer insights into product, tooling, measurement and data requirements, influencing product positioning, pricing and launch readiness. Translate cross-market delivery patterns and risks into strategic input on commercial models, product priorities, and resource allocation. Provide a consultative perspective on market pricing, customer needs and competitive dynamics to inform commercial strategies. Use Generative AI and automation to redesign workflows, reduce repetitive work and human error, improve decision quality, and build the team's strategic consulting capability. What Essential Skills You Will Need You will bring regional advertising operations expertise, commercial judgement and the leadership depth to scale a complex managed-services organisation. 12+ years of digital advertising experience, including significant leadership experience in regional Ad Operations or managed-services teams. Deep knowledge of campaign management, advertising technology, platform optimisation, brand-lift measurement, advanced campaign reporting beyond advertising metrics, billing readiness and operational controls. Proven experience leading layered, distributed teams and developing managers across multiple Southeast Asian markets. Demonstrated ability to improve booked-to-delivered revenue, service quality and productivity through governance, risk management and performance analysis. Strong commercial and analytical judgement, with experience translating customer needs and competitive dynamics into operating and go-to-market decisions. Experience managing or coordinating multi-market campaign delivery for regional accounts and Joint Business Partnerships (JBPs) Proven ability to partner with senior Commercial, Product and Measurement leaders and convert operational insights into clear product, tooling, data and launch requirements. Ability to translate attribution methodology and measurement frameworks into credible conversations with Commercial teams and internal cross-functional stakeholders. You will need a hands-on understanding of Generative AI tools and prompting techniques, with the ability to apply them to solve complex problems and improve operational processes. Life at Grab We care about your well-being at Grab, here are some of the global benefits we offer: We have your back with Term Life Insurance and comprehensive Medical Insurance. With GrabFlex, create a benefits package that suits your needs and aspirations. Celebrate moments that matter in life with loved ones through Parental and Birthday leave , and give back to your communities through Love-all-Serve-all (LASA) volunteering leave We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges. Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours What We Stand For at Grab We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. About Grab and Our Workplace Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.