Senior Manager, Amazon Media & Growth

About WPP Unite

WPP Unite is the dedicated global agency partnership for Unilever, bringing together the best of WPP’s creative, media, data, and commerce capabilities to drive transformative growth. We operate as one fully integrated team, co-located, co-owned, and co-powered by both Unilever and WPP to deliver seamless end-to-end marketing solutions.

At WPP, we are Open, Optimistic, and Extraordinary.
• Open. We build trust by owning our work and balancing empathy with accountability.
• Optimistic. We champion growth, innovation, and shared success for our clients and teams.
• Extraordinary. We bring together diverse capabilities to create transformational impact and inspire progress across every touchpoint.

Senior Manager, Amazon Media & Growth

We are seeking a hands-on Amazon media expert who can both manage performance marketing execution and shape category-level growth strategy. This role will serve as the internal Amazon media authority — auditing performance, optimizing investments, and connecting retail media to broader brand and commercial plans.

This individual must be equally comfortable:

• Being hands-on in Amazon Ads platforms
• Holding agencies accountable to performance targets
• Translating retail media insights into category and brand strategy

Overview

WPP Unite is the bespoke agency partnership powering Unilever’s marketing transformation across creative, media, data, and commerce. Embedded within Unilever’s Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder to shoulder with cross-functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale.

Job Responsibilities

Performance Media Leadership (Hands-On + Agency Oversight)

• Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
• Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
• Identify gaps in impression share, coverage, and defensive/offensive keyword strategy
• Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)
• Guide agency on: Budget flighting, Efficiency vs growth tradeoffs, TACoS / blended ROAS, New-to-brand acquisition
• Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)
• Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales

Category & Growth Strategy

• Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)
• Identify whitespace opportunities and competitive gaps
• Translate search behavior into category insights
• Inform innovation pipeline with brand teams based on demand signals
• Build annual and quarterly media investment frameworks aligned to category priorities
• Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon.

Brand & Cross-Channel Integration

• Ensure retail media aligns with broader brand marketing campaigns
• Partner with Brand Demand Generation Leads and National Media team to identify opportunities/risks for amplification on Amazon
• Provide input into:
• Creative strategy for PDPs and A+ content
• Launch plans
• Promotional strategy
• Connect Amazon performance data with broader marketing learning agenda

Qualifications

• 5–8+ years in Amazon performance marketing or retail media
• Direct hands-on experience in Amazon Ads Console and/or DSP
• Experience managing external agencies
• Strong understanding of:
  • Keyword strategy and search term mining
  • Full-funnel retail media architecture
  • Budget allocation frameworks
  • New-to-brand metrics
• Experience working cross-functionally with brand, sales, and finance
• Strong commercial acumen — understands P&L impact of media decisions
• Preferred
  • Experience in CPG or consumer goods
  • Vendor Central experience
  • Familiarity with Pacvue, Skai, or similar bid management tools
  • Familiarity with Amz performance management tools (Stackline, Circana etc)
  • Experience building retail media strategy decks for senior leadership