Senior Manager, B2B Growth Marketing - EMEA

Job Summary: Location : London, UK (Hybrid) Division : Ticketmaster Line Manager: VP, Global B2B Marketing Contract Terms: Permanent, Full-Time THE TEAM Ticketmaster's Global B2B Marketing team serves as the voice of the client within our organization. Our mission is to drive growth by developing strategies, tools, and content that expand the prospect pipeline, generate qualified leads, and deepen client engagement—across EMEA and globally. As a close partner to our sales and regional teams, we bring the Ticketmaster story to life across B2B channels, sharpen our brand positioning in the market, and reinforce our reputation as the industry's leading ticketing provider. THE JOB As the Senior Manager of B2B Growth Marketing - EMEA, you will help build and scale Ticketmaster's demand generation engine across EMEA — a region spanning 22 markets with significant growth and retention potential. This is a newly created role, dedicated entirely to driving pipeline growth through a coordinated inbound and outbound strategy. Working alongside regional leadership and business partners, the first priority is pinpointing where the opportunity sits, then going deep with a set of priority markets to capture it — shaping local strategy, building campaigns, and managing budget with those teams. Scaling what works comes next: partnering with local marketers and sales teams so they can run and optimize their own campaigns and turning proven programs into turnkey ones. That is how demand generation grows from a few strong markets into a region-wide capability, and it is the biggest opportunity in the role. WHAT YOU WILL BE DOING Deliver against EMEA demand generation pipeline targets across inbound and outbound channels. Shape EMEA demand gen strategy with regional leadership and business partners — identifying where to invest fully, where to run lighter automation, and how to sequence markets as the function scales. Partner with priority markets on their local demand gen strategy, translating regional opportunity into plans that fit each market's audience, sales motion, and maturity. Build campaigns hands-on with those market teams in Apollo (outbound) and MCAE/Pardot (inbound), so programmes launch faster and land better in-market. Plan and manage paid media budget and spend with priority markets across LinkedIn, Meta, and other B2B channels. Educate and upskill local marketers and sales teams on activating campaigns — through training, activation guides, playbooks, and hands-on support during their first campaigns. Coach markets on optimisation, helping them read campaign performance, spot what to change, and improve results cycle over cycle. Make programmes more turnkey — templated campaigns, pre-built sequences, reusable creative, and simplified briefing — so more markets can activate, sooner. Act as the connection point into partner teams for local markets, securing the content, platform, and data support they need to move quickly. Establish EMEA-level demand gen reporting; build and maintain the dashboards that give a single view of lead volume, quality, conversion, and revenue attribution. Identify and test new demand channels, audience segments, and growth opportunities — including new AI methodologies to sharpen the demand generation workflow and its results. WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS) Strong progressive B2B demand generation or growth marketing experience, with a strong track record of building pipeline in complex, multi-market environments. Hands-on expertise with (or equivalent outbound sequencing/prospecting tools) and Salesforce Marketing Cloud Account Engagement (Pardot) required — deep enough to build campaigns alongside market teams and to teach others to run them well. Proven experience managing paid media campaigns and budgets across LinkedIn, Meta, and other B2B channels, including hands-on setup, optimisation, and reporting. Demonstrated experience training and enabling non-specialist teams — running sessions, producing guides and playbooks, and turning bespoke work into repeatable, turnkey programs. Experience operating across multiple European or international markets; understanding of EMEA market dynamics and audience nuance. Strong command of CRM and marketing data; Salesforce CRM experience preferred. Confident in building and interpreting demand gen reporting; hands-on experience building dashboards and applying attribution modelling. Comfortable shaping strategy as one voice among several and influencing teams who sit outside your direct line. Ticketing, live entertainment, or B2B SaaS background a plus. Proficient in Microsoft Office suite. YOU (BEHAVIOURAL SKILLS) A builder's mindset — comfortable creating structure, process, and programs from the ground up. Genuinely hands-on — as comfortable building a campaign in-platform as planning one. A natural teacher — patient with people learning the tools and motivated by making other teams better. Commercially driven, with a genuine focus on pipeline and revenue outcomes. Strong communicator who can equip and influence local teams and translate data and strategy for technical and non-technical audiences alike. Comfortable managing multiple markets and priorities simultaneously, and confident deciding where to go deep and where to enable instead. Curious and adaptive — always testing, learning, and improving. Positive, solutions-oriented, can-do attitude. LIFE AT TICKETMASTER We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you. Our work is guided by our values: Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen. Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive EQUAL OPPORTUNITIES We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review. #TM #LI-CG1 Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.