Senior Manager, B2B Marketing (m/f/x)

Job description

At Avolta (SIX: AVOL), our people are at the driving force behind our success. With a team of over 76,000 individuals representing more than 150 nationalities, we are a truly global company driven by passion, innovation, and excellence. Born from the combination of Dufry and Autogrill, Avolta is redefining the travel experience through the dedication and expertise of our diverse workforce. Across 73 countries and 1,000 locations, our teams bring energy, creativity, and commitment to delivering world-class travel retail and food & beverage experiences. We operate across multiple channels - including airports, motorways, cruise ships, ports, railways, and more - offering endless opportunities for collaboration and growth. Our people are empowered to make an impact, supported by a culture that values teamwork, development, and innovation. Sustainability and social responsibility are embedded in our strategy, ensuring we grow in a way that benefits both our employees and the communities we serve. Are you looking for a dynamic, international career where your contributions truly matter? Join Avolta and be part of a team that’s shaping the future of travel - together. PURPOSE OF THE ROLE We are building one of the most ambitious commercial media businesses in travel retail, and we need a Senior Manager, B2B Marketing to own how the world sees it. This is a hands-on,high-visibility role reporting directly to the SVP Advertising & Commercialization. You will be the marketing engine behind a fast-scaling B2B business — shaping how brands, agencies, and partners experience Avolta Advertising across events, content, and every touchpoint of the sales journey. RESPONSIBILITIES Events & Experiences Own the full lifecycle of our flagship B2B events — from our annual Avolta Advertising Summit to intimate brand and agency dinners, conference presences, and partner roundtables Plan, produce, and deliver events end to end: concept, guest experience, logistics, budget, and post-event follow-up that converts attendance into pipeline Thought Leadership & Content Drive our thought leadership agenda: industry reports, whitepapers, masterclasses, and speaking opportunities that position Avolta Advertising as the authority in travel media Manage research, editorial, and design partners to deliver publication-grade content on time and on brand Sales Enablement & Collateral Own the sales collateral suite: pitch materials, product one-pagers, media kits, and rate-card support — always current, always on brand Build and maintain a case study engine: translate campaign results from world-class brand partners into compelling, reusable sales stories Channel and Visibility Own the Avolta Advertising LinkedIn presence: editorial calendar, campaign highlights, report launches, and event amplification Manage trade press relations and award submissions across travel retail, media, and AdTech — building credibility where our clients and agency partners pay attention WHAT WE ARE LOOKING FOR 6+ years in B2B marketing, ideally in media, AdTech, retail media, agency, or a comparable commercial environment A proven track record producing high-quality B2B events and long-form content (reports, whitepapers) with external partners Strong editorial judgment and copywriting skills in English; German is a plus A builder's mindset: comfortable being the first dedicated marketing hire in a scaling business unit, setting up structures while delivering at pace Commercial instinct — you understand that B2B marketing exists to support sales, and you measure your work by its impact on pipeline and brand perception Experience managing budgets, agencies, and freelance specialists (design, editorial, production) Willingness to travel internationally for events and key industry moments Due to certain email system settings, some of our messages may occasionally land in your junk or spam folder. To ensure you don’t miss any important updates regarding your application, please check these folders regularly and mark our emails as ‘Not Spam’ if needed. We look forward to connecting with you soon!