Senior Manager Brand & Creative

Job description

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do. Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults. Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity. At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve. The Job As a leader within SCAN Health Plan’s Marketing organization, the Senior Manager, Brand & Creative will lead the Brand & Creative team and steward SCAN’s brand strategy, creative expression, and operating model. This role will partner across the organization to translate business objectives, audience insights, and regulated healthcare requirements into distinctive, scalable brand and creative solutions, while developing team capability and responsibly integrating AI-enabled ways of working to improve quality, speed, efficiency, and measurable business impact. A successful leader in this role should be able to develop brand strategy and translate that into campaign assets (still, audio, video, etc.) leveraging AI, ultimately shaping his/her/their team to perform as a full-service internal marketing agency. You Will Develop and Steward Brand Strategy: Develop and steward SCAN’s and its affiliates’ brand strategy, positioning, messaging architecture, voice, and visual expression, translating business objectives and audience insights into clear frameworks that guide Marketing and Creative work and support organizational goals. Lead Creative Strategy and Direction: Lead creative strategy and direction across high-priority integrated marketing initiatives, guiding concepts, copy, design, hierarchy, calls to action, and channel expression to ensure work is distinctive, audience-centered, on brand, and aligned with business objectives. Govern Brand Standards and Strategic Partnerships: Establish and maintain scalable brand standards, naming and logo guidance, and co-branding systems; provide Brand and Creative direction for strategic partnerships and third-party use to clarify brand roles and ensure consistent application across internal and external stakeholders. Lead Integrated Campaign and Audience Strategy: Shape Brand and Creative strategy for major seasonal, growth, partnership, and multicultural initiatives, collaborating with business and channel owners to translate objectives into cohesive messaging and creative systems across touchpoints, including culturally relevant transcreation and multilingual adaptation where appropriate. Lead and Develop the Brand & Creative Team: Set team priorities and expectations, direct and review work, coach and develop talent, manage performance and capacity, support hiring and workforce planning, and build capabilities that enable autonomy while maintaining high standards. Direct Creative Operations and Resource Prioritization: Lead intake, triage, assignment, workflow, review, source-of-truth, and capacity-management practices for Brand & Creative, balancing urgency, complexity, and business value to improve delivery, visibility, accountability, and the effective use of internal and external resources. Facilitate Cross-Functional Leadership: Act as a senior Brand & Creative partner across Marketing, Product, Compliance, Legal, Sales, Digital, Communications, Technology, Finance, and external partners, clarifying roles, surfacing dependencies, and translating approved business, product, regulatory, legal, and technical inputs into actionable creative direction. Provide Executive Synthesis and Strategic Recommendations: Develop executive-ready narratives, presentations, updates, and decision frameworks that synthesize complex information, clarify implications and tradeoffs, and provide actionable Brand & Creative recommendations for leadership review, alignment, and decision-making. Translate Research and Performance into Business Insight: Interpret brand-health research, audience insights, campaign performance, and Creative Operations measures to guide strategy, assess effectiveness, support business cases, and contribute to budget, forecast, resource, and investment recommendations. Advance AI-Enabled Brand and Creative Capabilities: Lead the responsible integration of AI into the Brand & Creative operating model by identifying appropriate use cases, redesigning workflows, evaluating tools, establishing guardrails, and building team capability across research, synthesis, briefs, ideation, versioning, transcreation, quality review, reporting, automation, and self-service enablement, while maintaining human accountability for accuracy, brand integrity, audience relevance, accessibility, and compliance. Supervises/Manages Others (i.e. hires, performance reviews, corrective action, etc.) Actively support and advance SCAN’s vision, mission, and strategic goals. Other duties as assigned. We seek Rebels who are curious about AI and its power to transform how we operate and serve our members. Your Qualifications Bachelor's Degree or equivalent experience required. 8+ years of progressive experience in brand strategy, creative leadership, integrated marketing, advertising, communications, or a related field, including demonstrated responsibility for managing and developing professional teams. Proven track record in developing and stewarding brand strategy, positioning, messaging architecture, brand standards, and integrated creative work that aligns with organizational goals and requires cross-functional collaboration. Demonstrated ability to lead complex, high-visibility campaigns and partnership initiatives across multiple channels, balancing business objectives, audience needs, brand integrity, accessibility, product accuracy, regulatory requirements, partner requirements, and review/approval processes. Proven people-leadership experience, including setting priorities and expectations, directing and reviewing work, coaching and developing employees, managing performance and capacity, and supporting hiring and workforce planning. Demonstrated ability to direct AI-enabled Brand, Creative, or Marketing workflows—not simply use AI tools—including identifying appropriate use cases, redesigning workflows, evaluating tools and outputs, establishing guardrails, leading adoption, and maintaining human accountability for quality, accuracy, brand alignment, accessibility, and compliance. Strong experience with creative operations, portfolio prioritization, process improvement, resource planning, and the development of scalable systems in a fast-paced environment with multiple stakeholders and deadlines. Demonstrated ability to interpret qualitative and quantitative research, brand-health measures, campaign performance, operational metrics, and financial inputs to develop clear recommendations, business cases, and executive-ready narratives. Ability to translate complex business, product, technical, legal, or regulatory information into clear Brand and Creative strategies for diverse audiences while partnering effectively with subject matter experts and decision owners. Graduate or Advanced Degree or equivalent experience preferred Experience in healthcare, health insurance, Medicare, or another highly regulated or complex industry. Experience leading brand and creative work for strategic partnerships, co-branded programs, or multi-stakeholder ecosystems. Experience with multicultural marketing, transcreation, multilingual content, and culturally relevant creative development. Proficiency with project/work-management platforms, digital asset or brand-management systems, creative collaboration tools, analytics platforms, and AI-enabled productivity or creative tools. Exemplary character: you are professional, trustworthy, and consistently act with integrity and respect. Motivated: you are action-oriented, with a strong drive to contribute to the Brand & Creative Team’s impact on the organization. You take initiative, are fully “bought-in”, and committed to SCAN beyond your immediate area of activity. Committed to collaboration: you work well with the other members of the Brand & Creative Team, the Marketing department, and stakeholders across the organization. You are willing to surface problems, deal with issues, and create an environment where others are free to express their ideas with confidence. You listen to and support the efforts of others, helping them to succeed. You are optimistic, engaging, energetic, and fun to work with. Develops people and capability: you set clear expectations, provide direct and actionable feedback, coach employees, delegate thoughtfully, and create opportunities for others to build judgment, confidence, and new capabilities. You balance accountability with trust and enable the team to succeed independently. Organized and autonomous: you have excellent time-management skills, are highly organized, can manage timelines and resources, and adapt to shifting priorities. You are effective at prioritizing Brand and Creative needs across departments and making clear tradeoffs. Bringing the outside in: you are curious, with a passion for learning and following emerging trends and best practices from brand, creative, marketing, healthcare, and technology, and are motivated to integrate these learnings into how we operate. Keen problem-solving: you are adept at responding to problems that defy simplistic analysis, thinking conceptually and strategically about the big picture to process issues and solve challenging, multifaceted problems. Mission-driven: you are aligned with SCAN’s mission, pursuing the best for SCAN before your own personal preferences. You are committed to fully supporting and implementing decisions agreed to by the team, department, and organization. You are willing to go above and beyond to uphold SCAN’s mission and values. AI-fluent and future-oriented: you are comfortable leading teams through AI-enabled work. You identify appropriate use cases, design and govern workflows, evaluate tools, and challenge and refine AI outputs. You know when AI can accelerate work, when it should not be used, when human expertise is essential, and how to protect accuracy, brand integrity, audience relevance, accessibility, and compliance. What’s in it for you? Base salary range: $125,400.00 to $181,419 annually Work Mode: Mostly Remote- Employees who reside outside the local area are expected to work remotely and travel to SCAN's headquarters approximately once per month for in-person meetings, team collaboration, training, and other business needs. SCAN's headquarters is currently located in Long Beach, California, and is expected to relocate to Cerritos, California, in 2027. An annual employee bonus program Robust Wellness Program Generous paid-time-off (PTO) Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday Excellent 401(k) Retirement Saving Plan with employer match and contribution Robust employee recognition program Tuition reimbursement An opportunity to become part of a team that makes a difference to our members and our community every day! We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now! At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required. #LI-BB1 #LI-Hybrid Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)