Senior Manager, Brand Marketing

Job description

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding. The Senior Manager, Brand Marketing spearheads seasonal strategy to scale CB2 iInterior design, Trade services, and DEI initiatives through high-impact collaborations and promotions. This pivotal role drives growth and retention by crafting compelling content and managing seamless execution to capture new audiences and engage loyal customers. This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays. A day in the life of a Senior Manager, Brand Marketing... Serve as the Brand Manager and Content Strategist for CB2 annual, seasonal, and supplemental content planning specifically for CB2 interior design services and CB2 Trade Manage the marketing content strategy including the editorial planning calendar that informs channel marketing and cross channel asset development to support interior design services and CB2 Trade Manage marketing non-working (content and partnerships) budget to drive the CB2 business and track progress against those plans, prioritizing growth in design and Trade segments Lead the development of sound strategic communication plans based on clear understandings of the objectives Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our brand message is being communicated clearly and effectively across all channels to our consumers Oversee promotional communications strategy in strong partnership with Planning and Merchandising to lead cross functional teams to ensure messaging supports the CB2 Trade and design services business strategy Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget. Oversee creative development of all marketing materials to support relevant marketing Spearhead the strategic development and execution of direct mail initiatives to expand the brand’s customer base and drive revenue growth Analyze data, both internal and external, to determine areas of improvement in order to grow market share Research competitive programs and marketing initiatives. Partner with the Ecommerce team to create online customer experiences that provide the best branded shopping experience Partner with merchants to ensure product assortment serves the needs of our customer, and to identify opportunities to promote specific product for our various segments Understand customer needs and trends for CB2 segments, with a focus on B2B and design clients, to develop long-term customer relationships Build strong relationships with branded vendors to drive collaborative marketing planning and execution for CB2 interior design and Trade services Manage all aspects of performance, development and recognition for a direct report to encourage professional growth Lead and maintain execution oversight for relevant virtual and in-person events pertaining to the CB2 Trade and design services Strategically plan and execute high-impact brand events to foster deeper customer engagement and accelerate revenue growth What you'll bring to the table... Possesses experience developing creative, breakthrough content strategies for interior design or service-oriented brands Ability to develop strong consumer lead strategies for interior design and B2B/Trade service offerings Demonstrate strong command of media and broader advertising research resources, capabilities and limitations Ability to internalize category product data and functionality Understand customer needs and trends for customer segments in order to develop long-term customer relationships Exceptional strategic and metrics-driven analytical skills at both the micro and macro levels Innovate new methods to attract Trade and design customers to the brand including emerging technology and B2B marketing techniques Strong presentation and written communication skills Ability to simplify and structure complex and ambiguous problems Collaborate and work effectively across functions. Influence and achieve consensus on goals and objectives Team oriented, collaborative, diplomatic, and flexible Ability to present complicated material in a concise and effective way Ability to be agile and manage multiple projects simultaneously and changing priorities We'd love to hear from you if you have... 7+ years previous marketing and/or retail experience Bachelor’s Degree or relevant work experience required Experience brainstorming successful content strategies Experience managing a marketing vehicle such as digital media, Ecommerce, or social media Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.