Senior Manager, Brand Strategy

Job description

As part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios. The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks , enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems. WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets, strong brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels. Working closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and agency partners, this role ensures WD’s brand shows up with clarity, credibility, and cohesion across all strategic initiatives. What You’ll Achieve A clearly defined enterprise and consumer brand strategy and narrative that strengthens WD’s leadership across key markets Standardized messaging frameworks that enable consistent storytelling across campaigns, launches, and executive communications Scalable brand systems that empower decentralized teams while maintaining consistency Integrated workflows connecting internal creative teams and external agency partners Strong brand adoption across product, regional, partner, and customer-facing initiatives Increased brand clarity and differentiation across enterprise and consumer portfolios Essential Duties and Responsibilities: Brand Strategy & Positioning Lead development of WD’s global brand positioning across enterprise and consumer portfolios Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology Partner with executive leadership to align brand strategy with business priorities Drive quarterly brand platform development cycles aligned to key market moments Narrative & Messaging Architecture Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation Develop messaging architectures that connect corporate positioning to product storytelling Translate complex technical capabilities into clear, compelling messaging Support executive communications and thought leadership narratives Ensure consistent language across product, campaign, and corporate messaging Scalable Brand Systems Build scalable brand playbooks, templates, and messaging frameworks Create standardized tools that enable decentralized teams to execute consistently Identify inconsistencies and outliers across brand expression and provide solutions Develop systems that support both governance and usability across global teams Establish repeatable processes that improve speed and consistency of brand execution Agency & Creative Integration Brief and manage brand and creative agencies supporting strategic initiatives Partner with internal design teams to ensure brand consistency across deliverables Connect internal and external creative workflows into a unified operating model Guide development of brand-level creative programs and storytelling assets Ensure agency and in-house teams align to shared strategy and execution standards Collaborative Brand Governance Provide brand guidance through partnership, not enforcement Enable teams across product, regional, and channel marketing to align through clarity and tools Support co-branding, partner branding, and MDF-driven initiatives Establish scalable governance models that maintain flexibility across regions Drive adoption of brand tools and frameworks across the organization Campaign Platform Development Develop strategic brand platforms that support recurring campaign cycles Guide top-line brand storytelling initiatives across enterprise and consumer audiences Support launch readiness across key product and corporate initiatives Align messaging across campaign, product, and corporate channels Ensure brand platforms remain adaptable across evolving market needs Required: 8–12+ years of experience in brand strategy, brand management, or strategic marketing Proven experience developing brand positioning and messaging frameworks at scale Strong background managing creative agencies and integrated marketing programs Experience operating within decentralized or global marketing organizations Demonstrated ability to translate complex technology into compelling messaging Experience building scalable brand systems, playbooks, or governance frameworks Strong cross-functional collaboration skills across marketing, communications, and product teams Bachelor’s degree in Marketing, Business, Communications, or related field Preferred Experience: Experience in enterprise technology, infrastructure, storage, or AI-related industries Experience supporting both B2B and consumer portfolios Familiarity with brand architecture development and messaging systems Experience managing integrated internal and external creative teams Experience leading brand transformation or repositioning initiatives Experience working across both enterprise technology and consumer-facing brands preferred MBA preferred WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the " Know Your Rights: Workplace Discrimination is Illegal ” poster. Our pay transparency policy is available here . WD thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Based on our experience, we anticipate that the application deadline will be 08/05/2026, although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline. #LI-BR1 Compensation & Benefits Details An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future. If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned. You will be eligible to be considered for bonuses under either WD’s Short Term Incentive Plan (“STI Plan”) or the Sales Incentive Plan (“SIP”) which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to WD's Standard Terms and Conditions for Restricted Stock Unit Awards. We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Notice To Candidates: Please be aware that WD and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to WD Ethics Helpline or email . WD is building the infrastructure behind the AI-driven data economy. As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That’s where we come in. We combine deep engineering expertise with global-scale manufacturing to deliver the storage systems that make AI possible, powering hyperscale data centers, cloud platforms, and enterprise infrastructure worldwide. This isn’t theoretical work. It’s real systems, at real scale, people solving some of the hardest challenges in technology today. We’re looking for people who want to build, solve, and operate at that level. Join us and let’s shape the future of data.