Senior Manager, Communications & Social Media

Job description

Job Title Senior Manager, Communications & Social Media Job Description About IG IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof. We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next. Join us at IG – the future gets built here. We are looking for an experienced and strategic communications and social media leader to build and strengthen IG’s brand presence, reputation and relevance in Singapore. Reporting to the Head of Marketing, this role will own the Singapore social media strategy and lead all external communications and PR, covering media relations, thought leadership, executive communications, brand reputation and communications planning. This is a hands-on role in a lean team. You will set the strategy, but also roll up your sleeves to develop content, shape stories, build media relationships and deliver campaigns. Key Responsibilities Social Media Strategy & Leadership • Serve as social champion IG Singapore, own the overall strategy, content pillars and governance framework to amplify our brand impact. Establish KPIs, reporting frameworks, and performance benchmarks for all social media channels. • Own the always-on social media calendar and oversee end-to-end execution, balancing planned campaigns with reactive and real-time opportunities. Create a data-led view on what we should say, where we should say it and how frequently we should engage our audiences across channels. • Build IG’s relevance through social-first storytelling, compelling content and culturally relevant moments that strengthen brand awareness, consideration and engagement. • Champion best practice across social media and act as the subject matter expert for social, advising stakeholders on channel, content and audience decisions. • Stay ahead of social trends, platform developments and emerging formats, identifying opportunities for IG to experiment, innovate and differentiate its presence. • Monitor social performance, audience behaviour and engagement trends, translating data and insights into actionable recommendations to improve content and channel effectiveness. • Use social listening and audience insights to identify emerging conversations, opportunities and risks that can inform content, campaigns and broader marketing activity. • Regularly report on social performance, key learnings and opportunities to the Head of Marketing and wider leadership team. Public Relations & Media Relations • Own IG Singapore’s PR and external communications strategy. • Build and cultivate strong relationships with journalists, editors and influential industry voices across Singapore and relevant regional media, including business, financial, technology and crypto media. • Develop and execute PR plans for key business initiatives, campaigns, products and announcements, working with internal stakeholders to identify the strongest stories and angles. • Write and oversee press releases, media materials, briefing documents, talking points, executive messaging and other external communications. • Develop and execute thought leadership opportunities that position IG and its senior leaders as credible and relevant voices across financial markets, trading, investing and fintech. • Track and evaluate media coverage, share of voice, sentiment, quality and relevance, using insights to continuously improve PR effectiveness. Brand, Reputation & Executive Communications • Help shape and strengthen IG Singapore’s brand presence, image and reputation across external channels, ensuring consistency and discipline in how the brand is represented. Ensure messaging is clear, consistent and aligned across social, PR, media and other external communications. • Develop executive communications and support senior spokespeople with messaging, media preparation and thought leadership opportunities. • Lead communications planning and response in the event of reputational or communications issues, working with relevant stakeholders to ensure timely, considered and consistent responses. • Work closely with Brand, Content, Campaigns, Insights, Product and Commercial teams to translate business priorities and customer insights into relevant social and PR opportunities • Foster a culture of high-quality, insight-led and commercially relevant communications, with a focus on continuous testing, learning and improvement. Success Measures • Increased, stronger and more consistent presence and engagement in press and across IG Singapore’s social media channels. • Growth in social reach, engagement and quality of audience interactions, with performance improving against established channel benchmarks. Clear, consistent and differentiated brand messaging across social, PR and external communications. Qualifications • 10–15 years of experience across social media, communications, public relations, brand or integrated marketing, ideally within financial services, fintech, technology or another fast-moving and highly regulated industry. • Demonstrated experience developing and executing social media strategies across platforms, with a strong understanding of how content, audiences and formats differ by channel. • Strong track record of building brand presence and engagement through social media, supported by clear measurement and performance frameworks. • Experience developing PR strategies, media plans, thought leadership, executive communications and external messaging. Strong media relations experience, with an established network of relevant journalists and editors across Singapore and/or APAC. • Strong writing and storytelling skills, with the ability to turn complex business, financial or technical topics into clear and compelling content. • Strong commercial awareness and the ability to connect communications activity to broader brand and business objectives. • Comfortable operating with autonomy in a lean, fast-moving environment, with the ability to think strategically while also being hands-on in execution. • A curious, creative and forward-thinking mindset, with a strong understanding of culture, social trends and the evolving media landscape. Number of openings 1