Senior Manager, Content & Search Marketing

Job description

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation As Manager, Content & Search Marketing, you'll lead a team of content marketers, copywriters, and SEO specialists responsible for ensuring Absorb stands out wherever buyers search, from traditional search engines to AI answer engines. You'll set the standard for creating differentiated, high-value content powered by original thinking, subject matter expertise, and meaningful insights that AI can't replicate. Owning the journey from first search click to sales-ready engagement, you'll use performance data, AI tools, and strong marketing instincts to drive visibility, demand, and measurable business impact. What you’ll do: - Own our search strategy and execution across traditional search (SEO) and AI answer engines (AEO), so Absorb gets found and chosen wherever buyers research: Google, ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Reddit, YouTube, and whatever comes next. - Create, maintain, and optimize AI workflows that let the team research, produce, and measure more than they otherwise could without sacrificing quality and content differentiation - Define voice and tone guidelines and editorial standards, ensuring everything we produce is uniquely Absorb and has what AI can't replicate (but will cite): a real point of view, first-hand SME experience, and/or original research and data. - Own content across the full journey: campaign creative to drive brand awareness, thought leadership to drive topical authority, articles to rank and get cited, and product, solution, and paid landing pages optimized to convert - Audit what's already published. Refresh what can win, retire what can't, and rebuild the pages that matter most - Measure visibility across search and AI answer engines, leverage performance and demand data to drive focus and improve results - Oversee content distribution strategies, ensuring maximum visibility and impact across channels that include web, social, paid ads, creative campaigns, and external platforms. - Stay current on how search and answer engines change, how they pick and cite sources, and how our buyers research and shop. What you’ll bring: - 8+ years in content marketing, search marketing, copywriting, creative strategy, or a mix, including experience leading a team. - Exceptional storytelling and editorial skills, with the ability to create compelling content that aligns with audience needs and show your team how to do the same - You understand how traditional search engines like Google and LLMs like ChatGPT find, evaluate, and cite sources - You’re results-driven and comfortable in the data. You use it to set content priorities, shape messaging, and report on what the work did for the business, including down-funnel impact. - You've built AI workflows that got more out of your team without sacrificing quality. And you understand the tools' limitations and know when human judgment and expertise takes over. - You don't wait to be told what to do or how to do it. You show up with a recommendation, backed by data, insights, and your own expertise, and you hold yourself accountable for the results. - Experience in B2B, SaaS, or tech helps. If you come from B2C or DTC and you know how to make people care, we can teach you the category. - Strong leadership skills, with experience managing direct reports and fostering team growth. - You can articulate a vision and get people on board, from peers to leadership to external partners. - Strong project management and organizational skills, with a history of executing content programs at scale. Are you ready to become an Absorber? What we offer: - Fully remote-first work with flexible work arrangements 🏡 - Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 - New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 - Endless opportunity for career growth and internal mobility 🌱 - Employee driven DE&I programs 🫶 Who are we? Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation. We empower learners to enrich their lives, workplaces and communities. Our values are simple: - We achieve exceptional results by genuinely caring about each other and the work we do - We’re united, and we grow through our commitment to elevating continual learning! AI @ Absorb We believe in the power of AI and technology to make learning accessible to everyone. By exploring new tools and constantly experimenting, we’re redefining what’s possible. We take an AI‑first approach to unlock human potential, drive impact, and scale better outcomes. As the world evolves, Absorb is committed to growing with you. Investing in your skills every step of the way. We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications. Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.