Senior Manager, Digital Commerce, Burger King & Popeyes EMEA

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Our opportunity: Restaurant Brands International (RBI) is looking for Senior Manager, Digital Commerce, to help scale the Digital & E-commerce operating system across EMEA. This role will own the EMEA digital performance feedback loop with multiple EMEA markets and master franchisees — translating digital, e-commerce, CRM, and loyalty data into clear business strategy, in-market execution, decision-making forums, and scalable playbooks. The mandate spans the full digital performance agenda across e-commerce: mobile ordering, loyalty, third-party delivery, CRM, and self-ordering. In addition to the market facing responsibility, this role will also oversee strategic channel development for select channels, for example deliveries and self-ordering channel. We are looking for highly organized, analytical, and commercial professionals to help develop our digital channels, turn that into market-specific strategy, and drive execution in partnership with our franchisee stakeholders to deliver top and bottom-line growth. The ideal candidate is someone with extensive e-commerce experience - equally comfortable moving from an A/B Test analysis to a franchisee conversation on delivery media, from a vendor negotiation to an executive presentation. This role reports into the Director, Digital & Engagement, EMEA. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week. Your Roles & Responsibilities: Market Performance Feedback Loop Develop market specific digital and e-commerce strategy with franchisee partners that integrate into the overarching business strategy. Lead market-level business review cadences and feedback loops - translating data into insights, blockers, decisions, and next actions for country and franchisee stakeholders. Maintain decision log discipline, ensuring every country review produces a decision, a blocker with an owner, a learning, and a next action. Strategic Channel Development Own the EMEA over-arching channel strategy refining product capabilities into a clear sales, traffic, and profit driving lever (for example third-party Delivery Channel). Collaborate with cross-functional teams IT Team and external vendor partners) to develop channel capabilities and offerings (For example AI-Enabled third-party Delivery Media spend optimization). Work with specific countries to pilot individual initiatives, for example first-party Delivery Rollout) and synthesize learnings back into the overarching channel strategy. Digital Data & Analytics Collaboration While this role is not responsible for core digital analytics tasks, it is responsible for partnering with central Data/BI Team, on things like new channel data definition, visualization design guidance, and reporting needs. This role is responsible for owning the interpretation and storytelling with the data that drives action. Cross-Functional Technology Partnership Collaborate with IT and Product teams that own individual components of the RBI technology ecosystem to drive the correct roadmap and progress on feature development Partner with Marketing, IT, Data, Operations, and franchisee teams to remove roadblocks and accelerate execution of restaurant technology deployment Represent the digital growth agenda in EMEA leadership forums, contributing to the broader executive narrative on performance, risks, and asks. Capability Labs & Best Practice Own the monthly Acquisition/CRM Growth Lab (CAC, paid vs. unpaid mix, MAU, contactable growth, CRM calendar, attribution, funnel leakage). Contribute to the AI/Automation Lab in partnership with the Director and peer Digital leaders. Turn market learnings into reusable playbooks, templates, and best practices; publish scalable insights to the EMEA Learning Library. Operating Rhythm & AI-Enabled Workflows Own the weekly Digital & Engagement performance compilation. Use AI and automation tools to scale meeting preparation, decision logs, follow-ups, insight generation, and knowledge management across EMEA markets. Your skills and experience: Bachelor's degree or higher; MBA degree a plus. 6-10 years of experience in digital, e-commerce, growth marketing, CRM, loyalty, analytics, consulting, or business operations within QSR, restaurant, retail, or hospitality industry. Strong understanding of digital commerce and customer growth drivers: acquisition, retention, frequency, conversion, AOV, CRM, and loyalty. Proven track record using data to influence commercial decisions without direct authority and drive stakeholder action, at senior/executive levels. Strong analytical skills with the ability to convert complex data into simple, compelling business narratives. Strong project management and operating discipline; able to manage multiple workstreams Hands-on fluency with AI tools and automation, including reporting automation, workflow design, insight generation, or knowledge management. Familiarity with CRM, CDP, marketing automation, app analytics, BI, and web analytics tools is an asset. Fluency in English is required. Authorized to work in Switzerland. Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.