Senior Manager, Digital Content Strategy & Operations * Work from home

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good! Job Description: Joining The American Red Cross is like nothing else—it’s as much something you feel as something you do. You become a vital part of the world's largest humanitarian network, joining a team of welcoming individuals who are exceptional, yet unassuming; diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. The role is fully remote. East Coast candidates preferred. WHAT YOU NEED TO KNOW: The American Red Cross is seeking a highly motivated, strategic, and exceptionally organized Sr. Manager, Digital Content Strategy & Operations to lead digital content strategy, experience optimization, and operations across key Biomedical Services digital properties, including and the Blood Donor App. This is a high-impact role for a leader who can move comfortably between strategy and execution—someone who can take complex, ambiguous initiatives, synthesize information, create clarity and structure, and drive the details through completion. A significant initial focus will be serving as the content strategy and project management lead for a major organizational website redesign and re-platform. The role will help guide the organization through content strategy, information architecture, content migration, localization/multilingual requirements, stakeholder alignment, implementation, quality assurance, launch, and post-launch optimization. This individual will work across departments and lines of service to help create a transformational digital experience. At the same time, this leader will own the day-to-day digital content operating model for , the Blood Donor App, and other digital properties. They will serve as the central project manager and content strategist for digital requests, translating business objectives into compelling digital experiences and coordinating cross-functional teams through discovery, UX, content, design, SEO, accessibility, implementation, QA, and launch. The ideal candidate is hungry for impact, highly accountable, intellectually curious, and energized by complexity. They can see the big picture while relentlessly managing the details. They know how to ask the right questions, bring structure to ambiguity, influence stakeholders, and keep work moving. They are equally comfortable developing a strategy, facilitating a working session, building a project plan, reviewing a wireframe, editing content, analyzing performance data, and working in a CMS to ensure the work is implemented correctly. This role reports to the Senior Director of Digital Marketing. Key Responsibilities: Digital Transformation, Project & Program Management Serve as the primary content strategy and project management lead for the organizational website redesign and re-platform, with an initial focus on and related content. Lead the content workstream from discovery and strategy through planning, migration, localization, implementation, QA, launch, and post-launch optimization. Translate complex, cross-functional initiatives into clear strategies, workplans, milestones, dependencies, requirements, owners, and next steps. Establish processes that enable stakeholders across departments and lines of service to effectively participate in content planning, review, migration, and implementation. Manage timelines, deliverables, dependencies, risks, resources, and stakeholder reviews, escalating issues and removing roadblocks as needed. Partner with UX, design, technology, SEO, analytics, marketing, product, engagement, and business stakeholders to ensure content and experience decisions are integrated. Drive content strategy through the creation and review of content briefs, ensuring content meets brand and digital best practices, identifying components, and how we can transform today’s content into tomorrow’s experience. Support multilingual and Spanish-language content requirements in partnership with translation partners, ensuring translated content maintains the intended user experience, accuracy, and conversion objectives. Digital Content Strategy & Operations Own the end-to-end content process across , the Blood Donor App, and other digital properties from discovery and requirements through content development, design, implementation, QA, launch, and ongoing optimization. Develop and execute content strategies that use digital experiences to achieve measurable business objectives, including increasing blood donation appointments, engagement, and lead generation. Lead promotional content across web and app, including homepage experiences, campaign placements, in-app promotions, badges, feature announcements, terms and conditions, and other high-priority content. Evaluate business and stakeholder digital content requests through the lens of user needs, customer journeys, content strategy, UX, SEO, accessibility, platform capabilities, and conversion best practices. Partner with UX and design teams to develop user journeys, wireframes, page structures, component requirements, and experiences that make it easy for users to find information and take action. Ensure content is structured and optimized for modern search experiences, including SEO and emerging answer-engine/AI search optimization (AEO). Identify opportunities to connect web and app capabilities, including deep linking, journey optimization, personalization, and other enhancements that create a more connected digital experience. Write, edit, or direct content development as needed, ensuring content is compelling, concise, user-centered, on-brand, and designed to drive action. Serve as a hands-on digital content leader who can establish the strategy and ensure execution meets a high standard. Data, Analytics & Continuous Optimization Establish and monitor KPIs for digital content and experiences in partnership with marketing, analytics, engagement, and business teams. Translate data and analytics into clear insights, recommendations, and prioritized actions. Develop and maintain reporting dashboards and recurring performance reporting that provide actionable visibility into digital performance. Accessibility, Governance & Best Practices Serve as a digital content accessibility lead and liaison, partnering with appropriate teams to ensure digital content and experiences meet accessibility standards and provide an inclusive experience for all users. Conduct and coordinate regular content audits, identifying opportunities to improve accessibility, usability, content quality, SEO, and overall digital experience. Develop documentation, governance, workflows, templates, and operating processes that make digital content work more efficient, scalable, and consistent. Additional duties may be assigned as the discretion of the Sr. Director, Digital Marketing. Requirements: Bachelor's degree or equivalent combination of education and experience in communications, marketing, English, digital media, business, or a related field. 6-10+ years of relevant experience* in digital marketing, digital experience, content strategy, web, digital product, content operations, or related disciplines. Demonstrated experience leading complex web or digital initiatives from strategy through implementation, launch, and optimization. Experience managing cross-functional digital programs involving multiple stakeholder groups and influencing outcomes without direct authority. Experience with content management systems; Adobe Experience Manager (AEM) strongly preferred. Strong understanding of digital content strategy and experience best practices, including UX, information architecture, SEO, accessibility, content structure, imagery, and conversion. Ability to develop digital content including copywriting, selecting imagery, and having a vision for page content and the action users should take or experience. Experience using web analytics and performance data to inform digital strategy and optimization; Adobe Analytics preferred. Exceptional project management, organizational, prioritization, problem-solving, and communication skills, with the ability to simplify complex ideas and create clear documentation. Demonstrated ability to work effectively in a complex, matrixed organization and build alignment across functions. Should be self-motivated – this position is fully remote. Exceptional communication skills and the ability to collaborate effectively across teams *Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted). PAY INFORMATION: The annual salary range for this position is $115,000 - $125,000. We do not offer an annual bonus for this role. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. **We will review specific salary information at the time of phone screening based upon your location & experience.** BENEFITS FOR YOU: As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes: · Medical, Dental Vision plans · Health Spending Accounts & Flexible Spending Accounts · PTO: Starting at 15 days a year; based on type of job and tenure · Holidays: 11 paid holidays comprised of six core holidays and five floating holidays · 401K with up to 6% match · Paid Family Leave · Employee Assistance · Disability and Insurance: Short + Long Term · Service Awards and recognition *LI-JG1 Apply now! Joining our team will provide you with the opportunity to make your career a force for good! The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. ​ Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws. AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations. Interested in Volunteering? Visit to learn more, including our most-needed volunteer positions. To view the EEOC Summary of Rights, click here: Summary of Rights