Senior Manager, E-Commerce Growth

Job description

Acronis is a global leader in cyber protection, delivering AI-powered protection for productive MSPs in a single, natively integrated platform that unifies operations management, cybersecurity, and data protection. Driven by our mission to protect, manage and automate every workload that businesses and lives depend on, we’ve built the industry’s only all-in-one solution. In this role, you will own the e-commerce growth strategy and performance of two Acronis product stores, with a clear mandate to accelerate online revenue growth. You will be responsible for identifying and executing opportunities across the entire digital customer journey—from traffic acquisition and product discovery through conversion, purchase, and customer expansion. This is a high-impact, highly autonomous independent contributor role for an experienced e-commerce leader who knows how to turn data into action and strategy into measurable business results. You will work across Product Management, Marketing, SEO, Website, Digital Media, Analytics, and other teams to influence priorities, remove barriers, and deliver growth. The successful candidate will be comfortable operating as the owner of the e-commerce business , while leading through influence rather than direct authority. You will bring strong commercial judgment, an analytical mindset, and a bias toward action, experimentation, and continuous improvement. WHAT YOU’LL DO Own E-Commerce Growth Own the e-commerce growth strategy, roadmap, and performance for two Acronis product stores. Develop and execute ambitious annual and quarterly plans designed to exceed online revenue targets. Identify the biggest opportunities and constraints across the e-commerce funnel and translate them into a prioritized growth roadmap. Own e-commerce KPIs, including revenue, conversion rate, traffic, average order value, customer acquisition cost, ROAS, and customer lifetime value. Develop clear recommendations for senior leadership based on performance, market trends, customer behavior, and business priorities. Proactively identify opportunities rather than waiting for direction, independently moving initiatives from idea to execution. Drive Conversion & Customer Experience Own the conversion rate optimization strategy across both online stores. Analyze the customer journey, funnel performance, and site behavior to identify friction and opportunities to increase conversion. Develop and prioritize A/B tests and other experimentation programs across product pages, navigation, offers, messaging, pricing, calls to action, checkout, and other elements of the buying experience. Partner with Website, UX, Product, and Analytics teams to deliver improvements that make it easier for customers to understand, evaluate, and purchase Acronis solutions. Establish a continuous test-and-learn culture focused on measurable improvements in conversion and revenue. Accelerate Traffic & Demand Partner with SEO and Digital Media teams to grow qualified traffic to the online stores and improve the efficiency of customer acquisition. Develop a holistic view of the relationship between media investment, organic traffic, customer intent, conversion, and revenue. Work with Marketing to ensure campaigns, promotions, messaging, landing pages, and online experiences are aligned to maximize business results. Identify opportunities to improve traffic quality and channel performance, not simply traffic volume. Partner With Product & Marketing Serve as the primary e-commerce growth partner to Product Management, Marketing, SEO, Website, Digital Media, and Analytics. Partner with Product Managers to translate product strategy, launches, packaging, pricing, positioning, and customer needs into compelling online experiences. Influence product and website priorities based on customer behavior, competitive intelligence, and commercial opportunity. Work with Marketing teams to ensure campaigns and product stories translate effectively into online sales. Bring the voice of the digital customer and the commercial perspective into cross-functional planning and decision-making. Lead Through Influence Build strong relationships across a matrixed global organization and create alignment around e-commerce priorities. Lead cross-functional initiatives from strategy through execution without requiring direct authority over contributing teams. Clearly articulate the business case, expected impact, priorities, and tradeoffs for e-commerce investments. Challenge assumptions and advocate for initiatives that have the greatest potential to drive revenue and customer value. Create accountability across stakeholders while maintaining strong partnerships and a collaborative working style. Use Data, Technology & AI to Accelerate Growth Develop a rigorous, data-driven approach to e-commerce decision-making and optimization. Combine quantitative performance data with customer insights to understand not only what is happening, but why . Build and maintain performance reporting that gives stakeholders a clear view of growth, funnel performance, and opportunities. Leverage emerging technologies, automation, personalization, experimentation, and AI to improve customer experiences and accelerate e-commerce execution. Stay ahead of e-commerce, digital marketing, CRO, SEO, personalization, and cybersecurity market trends and translate relevant developments into actionable opportunities. WHO WE’RE LOOKING FOR 8+ years of experience in e-commerce, digital growth, digital marketing, product growth, or a related discipline. Experience managing Cleverbridge e-commerce platform Demonstrated success growing online revenue and improving e-commerce performance in a complex, high-growth environment. Proven experience owning an e-commerce strategy, revenue target, or significant portion of an online business. Deep understanding of the digital commerce funnel, including acquisition, merchandising, product discovery, conversion, checkout, and customer retention. Strong track record in conversion rate optimization, experimentation, website optimization, and customer journey improvement. Experience partnering closely with Product Management, Marketing, SEO, Website/UX, Digital Media, and Analytics teams. Strong commercial and analytical skills, with the ability to connect customer behavior and digital performance to revenue outcomes. Demonstrated ability to operate independently, establish priorities, make decisions, and drive execution with limited direction. Proven ability to influence senior stakeholders and lead complex initiatives through cross-functional teams. Strong project management skills and an ability to manage multiple high-priority initiatives in a fast-paced environment. Excellent written and verbal communication skills, with the ability to turn complex data and analysis into clear business recommendations. Experience with tools such as GA4, experimentation/CRO platforms, CMS and e-commerce platforms, SEO tools, and digital advertising platforms. Experience with B2B SaaS, cybersecurity, technology, or another complex product category is strongly preferred. Experience using AI and emerging technologies to improve digital marketing or e-commerce performance is a plus. WHO WE ARE A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 21,000 service providers to protect more than 750,000 businesses. Our corporate culture centers on innovation, accountability, and impact. We encourage our people to think boldly, challenge conventional approaches, and take ownership of outcomes. As a member of our global “A-Team,” you’ll operate in a high-growth, fast-paced environment where resilience, adaptability, and a commitment to continuous improvement drive success. OUR INTERVIEW PRACTICES To ensure a fair and genuine hiring process, candidates are expected to participate in interviews without the use of AI tools, automated prompts, or third-party assistance. Interviews are designed to assess individual skills, experience, and communication style, and we value authentic, real-time interaction. Use of AI or external assistance during live interviews may result in disqualification. For roles where AI skills are being evaluated, permitted use of AI tools will be clearly communicated in advance. Candidates may be asked to disable virtual backgrounds or participate in in-person interviews. All employment offers are contingent upon successful completion of applicable criminal, education and identity background checks. Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.