Senior Manager Email Marketing

Job description

**About airSlate** airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - **Sign****Now, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms** - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the **United States, Poland, Ukraine and Philippines**. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment. **About Marketing team:** The marketing team handles comprehensive 360º communication and comprises over 150 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million. As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market. And now, we are looking for a **Senior Email Operations Team Manager** who is prepared to contribute to the next chapter of our company's growth. ### What you'll be working on: *Strategic* - Own email-channel-driven attributed revenue as a business outcome, setting the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products - Define email and push notification strategy in line with product and marketing strategies - Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs rather than one-off campaigns - Set the email roadmap for 2026 and beyond — audit existing programs, identify gaps and quick wins, and prioritize initiatives across three products against attributed revenue targets - Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels *Data & use of data* - Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers - Define data requirements for email programs — specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests - Own the team's contribution to the revenue attribution model — partner with data teams to define lifecycle-stage KPIs and validate that email is correctly credited under the new attribution framework - Own email dashboards with the data team and align them with lifecycle dashboards, so attribution reporting accurately reflects email's contribution to revenue at each funnel stage - Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base *Operational* - Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals - Coordinate across the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML - Maintain and evolve automated email journeys across all four products, with the authority to rebuild or retire programs where data supports it - Ensure email deliverability and list health at scale across a large, multi-product subscriber base ### What we expect from you: - 5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus — B2C or B2B SaaS/subscription products at scale preferred - Proven ownership of an email and/or retention/lifecycle program end-to-end — strategy, journey design, segmentation logic, and KPI ownership, not only execution - Familiarity with attribution models, including how attribution windows affect reported email performance and how to navigate model transitions - Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification - Hands-on experience with a major marketing automation or email platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent) - A track record of cross-functional collaboration with Product and Data Science teams, not siloed within Marketing - Strategic thinking at the program level, not only the campaign level - Strong analytical skills, including comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently - Understanding of email deliverability and list health at scale (100K+ subscriber base) - A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience - Upper-Intermediate (B2) or higher English, written and spoken ### What helps you rock: - Experience in a multi-product or multi-brand environment