Senior Manager, Experience Optimization

Job description

Own the performance and continuous optimization of subscription, registration, and paywall experiences across national and local digital products. Lead an ongoing experimentation program covering offers, messaging, templates, access rules, landing pages, and other conversion levers. Serve as a subject matter expert for subscription and paywall technology, maximizing platform capabilities and performance. Establish conversion benchmarks, reporting frameworks, and scalable optimization processes across the organization. Design and execute A/B tests focused on acquisition, lead generation, registration, subscription conversion, and first-party data capture. Build and maintain a prioritized experimentation roadmap based on data, business impact, customer insights, and testing results. Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection, segmentation, and personalization. Optimize conversion experiences for SEO, GEO, and AI-driven traffic while partnering with Analytics to identify emerging opportunities. Own onsite audience segmentation and personalization, ensuring a consistent and seamless customer journey across web and email. Collaborate closely with Product, Editorial, Revenue, Analytics, Design, and Marketing teams to deliver high-impact growth initiatives. Manage relationships with external vendors and internal stakeholders while maintaining alignment around the onsite optimization roadmap. Champion a culture of experimentation by documenting learnings, communicating results, and scaling successful practices across the Growth organization. Drive measurable improvements in subscription and registration conversion, first-party data capture, personalization, and overall funnel performance. Requirements: 6+ years of experience in conversion rate optimization, growth marketing, growth product, digital experience optimization, or a closely related field. Demonstrated success using A/B testing, experimentation, funnel analysis, and performance measurement to improve conversion rates. Experience working within subscription, membership, digital media, publishing, or another recurring-revenue business model. Hands-on experience with paywall or subscription platforms; experience with Piano is strongly preferred. Strong analytical capabilities, including the ability to interpret funnel performance, identify optimization opportunities, and translate data into actionable strategies. Experience with marketing technology and customer-data platforms such as Segment, Braze, Sailthru, or comparable technologies. Knowledge of onsite personalization, audience segmentation, first-party data strategies, and lifecycle marketing is highly valuable. Understanding of SEO, GEO, AI-driven traffic, and emerging digital acquisition channels is a strong advantage. Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence teams across Product, Editorial, Analytics, Revenue, Design, and Marketing. Strong communication skills and the ability to clearly present experiment results, insights, recommendations, and business impact to diverse audiences. Strategic and highly organized approach, with the ability to manage multiple priorities and translate a broad optimization strategy into an actionable roadmap. Comfortable working in a fast-moving environment where experimentation, continuous learning, and measurable results are central to success. Strong AI literacy and willingness to use AI tools responsibly to enhance productivity, creativity, analysis, and decision-making. Benefits: Starting salary range of $130,000–$150,000, with actual compensation determined by factors including location, experience, and skills. Remote-optional working model with flexibility based on location. 401(k) plan with employer matching. PPO and High Deductible health insurance options through the Blue Cross Blue Shield network. Employer HSA contributions for eligible high-deductible plan participants. Dental and vision coverage. 12 weeks of paid primary caregiver leave. Generous vacation policy and paid holidays. One mental health day per quarter. Annual learning and development stipend. $100 monthly work-from-home stipend. Tele-mental health services through Headspace. OneMedical membership and telehealth services. Personal health advocacy resources. Fertility, hormonal health, and family-forming benefits. Financial support through an employee emergency assistance fund. Increased flexibility for parents and caregivers. Virtual company-sponsored social events. Inclusive, diverse, and collaborative working environment. Opportunities to develop AI skills and integrate emerging technologies into everyday workflows. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Experience Optimization based in United States. The Senior Manager, Experience Optimization will own the conversion layer of a high-growth digital media business, turning readers into registered users, subscribers, and long-term members.This role will lead optimization across subscription, registration, paywall, landing page, and onsite experiences.You will use experimentation, analytics, personalization, and first-party data to improve every stage of the customer journey.The position also offers the opportunity to shape SEO, GEO, and AI-driven acquisition experiences as digital discovery continues to evolve.Working closely with Product, Editorial, Analytics, Revenue, Design, and Marketing, you will translate insights into measurable growth initiatives.You will establish scalable experimentation practices, identify high-impact opportunities, and champion a culture of continuous optimization.This is an ideal opportunity for a data-driven growth leader who enjoys combining strategy, technology, experimentation, and cross-functional influence.