Senior Manager, Field Marketing

Job description

About Us At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work. About the role WeWork is looking for a strategic, analytical, and highly collaborative Senior Manager, Global Field Marketing to help drive marketing performance across our global portfolio. Based in Mexico City and part of WeWork’s Global Marketing team, this role will sit at the intersection of global marketing strategy, regional marketing, and property-level execution, helping ensure our marketing efforts translate into measurable business impact across markets. The Senior Manager, Global Field Marketing will partner closely with regional marketing leaders and cross-functional teams to develop and evolve the frameworks, programs, and insights that enable strong field marketing around the world. A critical part of the role will be developing a deep understanding of global and regional marketing performance—identifying trends, opportunities, and areas of underperformance and translating those insights into actionable recommendations for regional teams and the broader Global Marketing organization. This individual will also help strengthen our approach to property marketing, ensuring marketing strategies reflect the needs of individual buildings, neighborhoods, and markets while remaining connected to broader regional and global priorities. The role requires someone who can move fluidly between strategy and execution, understand both portfolio-level and property-level business needs, and bring structure and consistency to marketing across a complex, global organization. Success in this role will require strong commercial instincts, analytical rigor, and the ability to influence across markets and functions without always having direct ownership of execution. Global & Regional Marketing Strategy Partner with Global Marketing leadership and regional marketing teams to translate company priorities and business needs into actionable regional and field marketing strategies that drive demand, member acquisition, retention, and revenue. Establish a consistent global approach to field marketing while allowing for the flexibility required to address local market dynamics, customer needs, and commercial priorities. Build strong partnerships across Marketing, Sales, Revenue, Real Estate, Community, Operations, and other key stakeholders to ensure marketing strategies are grounded in business priorities. Connect insights and best practices across regions, identifying opportunities to scale successful programs, campaigns, and approaches globally. Support annual and quarterly marketing planning, helping regional teams prioritize initiatives and investments based on business opportunity and expected impact. Lead and develop a high-performing team while providing guidance and mentorship across the broader regional marketing organization. Marketing Performance & Business Insights Develop a comprehensive understanding of global and regional marketing performance, including the key drivers of performance across markets, channels, audiences, and properties. Partner with regional teams and Global Marketing to define and monitor key performance indicators and build consistent reporting that provides visibility into marketing performance at the global, regional, market, and property levels. Analyze marketing and business performance to identify trends, opportunities, risks, and the "why" behind performance, combining quantitative data with local market context to develop actionable recommendations. Translate performance insights into clear narratives and recommendations for Global Marketing leadership, regional teams, and senior cross-functional stakeholders. Partner with Finance and regional stakeholders to evaluate marketing investment, effectiveness, and ROI and help direct resources toward the highest-impact opportunities. Regional & Property Marketing Partner with regional Marketing, Sales, Real Estate, Design, and Operations teams to develop strategies that address market- and property-specific business needs, including new openings, occupancy opportunities, competitive pressures, product priorities, and other commercial objectives. Evolve WeWork’s global approach to property marketing, creating scalable frameworks, playbooks, and best practices that regional teams can adapt to individual markets and buildings. Identify priority properties and markets where focused marketing investment can have the greatest business impact, informed by customer insights, competitive dynamics, sales needs, property performance, and broader market conditions. Support the development of localized campaigns, activations, partnerships, events, and other programs designed to generate awareness and demand for specific properties or portfolios. Demand Generation & Integrated Marketing Partner across Global Marketing channels—including Email, Social, Content/Editorial, Communications, Events, Partnerships, and Paid—to ensure regional and property-level needs are reflected in global programs and campaigns. Help regional teams effectively leverage and localize global campaigns, messaging, creative assets, and channels while identifying where market-specific programs are required. Support integrated marketing programs across the full customer journey, from awareness and consideration through lead generation and conversion. Partner with digital and growth teams to identify opportunities to improve local paid media, SEO, web conversion, CRM, and other demand-generation efforts. Ensure field marketing programs have clear objectives, target audiences, measurement plans, and connections to commercial outcomes. About you Bachelors Degree in Marketing or related 10+ years of marketing experience, with a strong background in regional, field, integrated, or growth marketing within a global or multi-market organization. Demonstrated experience translating global marketing strategies into effective regional and local execution, balancing consistency with local market needs. Strong understanding of marketing performance and measurement, with the ability to identify business drivers, interpret data, and translate insights into actionable recommendations. Strong commercial orientation, with an understanding of how marketing contributes to demand, pipeline, occupancy, revenue, and other business outcomes. Experience with property, location-based, retail, hospitality, real estate, or other distributed/physical-location marketing strongly preferred. Exceptional cross-functional and stakeholder management skills, with the ability to influence and collaborate effectively across geographies, functions, and levels of seniority. Strategic and solutions-oriented thinker who is equally comfortable being hands-on and driving execution in a fast-paced, matrixed environment. Excellent written and verbal communication skills, with the ability to synthesize complex information and clearly communicate recommendations to senior stakeholders. Given the global nature of the role, flexibility to work across a variety of time zones and occasionally outside of standard local business hours is required. Fluency in English required; Spanish and/or Portuguese fluency strongly preferred. Life at WeWork Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups , or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.