Senior Manager, Field Marketing, SEA

Job description

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. As the Field Marketing Manager, you will be responsible for developing and executing marketing strategies that generate demand, improve thought leadership, and build long-term customer relationships across key Southeast Asian markets. You will work closely with the sales, partner, and marketing teams to create targeted marketing campaigns tailored to high-value accounts and local market dynamics. This is a strategic and hands-on role that combines both field marketing and partner marketing to deliver measurable business outcomes. You will own the execution of partner programs and coordinate localized marketing initiatives, ensuring alignment with regional goals and broader company objectives. Responsibilities - Design and execute localized field marketing strategies and events (e.g., conferences, roundtables, webinars, and customer meetups) to engage potential clients and partners in SEA. - Collaborate with sales teams to identify key target accounts, understand their needs, and align marketing programs to support lead generation and pipeline acceleration. - Personalize content and messaging for specific accounts or industry verticals to create impactful and engaging marketing programs. - Oversee logistics, budgets, and execution for events, ensuring optimal ROI and a seamless customer experience. - Develop and execute partnership marketing strategies to enhance brand visibility, customer engagement, and revenue growth. - Build and maintain productive relationships with strategic partners to deliver collaborative and impactful marketing initiatives. - Identify, evaluate, and prioritize potential partnership opportunities to maximize business impact and ROI. - Leverage consumer and partner insights to craft tailored marketing campaigns and strengthen partner collaborations. - Design and execute innovative marketing campaigns through partner channels, ensuring alignment with brand positioning. - Integrate and coordinate owned, earned, and paid media channels to optimize partnership marketing effectiveness. - Track, analyze, and refine campaign performance metrics and KPIs to ensure measurable business results. What You Bring - 8+ years of experience in field marketing and partner marketing, ideally within a B2B technology or fintech environment. Proven success in driving demand and pipeline growth in Southeast Asia. - Strong strategic thinking and the ability to tailor marketing efforts to specific regions and target accounts. - Experience in executing field marketing campaigns and events, as well as designing and running partner programs. - Excellent written and verbal communication skills in English; proficiency in additional SEA languages is a plus. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. EQUAL OPPORTUNITY Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.