Senior Manager, Global Employer Brand & Recruitment Marketing

Job description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your role at Baxter We know that a compelling employer brand is more than a message. It is the experience candidates have at every stage of their journey and the stories employees share about what it is like to work here. As Senior Manager, Global Employer Brand & Recruitment Marketing, you will shape how Baxter connects with talent around the world. You will set the direction for our global employer brand, as well as global and regional recruitment marketing strategies, helping Baxter stand out as an employer and attract the talent needed to advance our mission to save and sustain lives. This is where your ideas shape how talent experiences Baxter! In this visible leadership role, you will establish our employer brand roadmap, guide media and channel strategies, and use insights to strengthen candidate engagement. You will work closely with Talent Acquisition, Global Communications and regional teams to balance a consistent global brand with the needs of local markets. You will also provide direction to team members, agency partners and regional contributors who bring our employer brand to life through authentic stories and candidate-facing campaigns. Your team We are a global Talent Acquisition organization focused on connecting people with opportunities where their skills and perspectives can make a meaningful difference. Together, we help candidates understand Baxter's culture, employee experience and how their contributions can support our mission to save and sustain lives. You will collaborate across functions, regions and time zones to create globally consistent strategies that remain relevant and authentic in local markets. What you'll be doing Set and manage Baxter's employer brand roadmap, including recommendations for media strategy and recruitment marketing technology. Lead paid, earned and owned media strategies that help our Talent Acquisition organization engage prospective talent. Work with Global Communications to bring Baxter's employer brand, employee stories and culture to life through authentic candidate-facing campaigns. Collaborate with regional Talent Acquisition teams to develop employer brand, recruitment marketing and position-specific campaign strategies that reflect local market needs. Lead the evolution of Baxter's global career site, recruitment marketing channels, technology and external media platforms, including Glassdoor, Indeed and LinkedIn. Guide employer brand team members, agency partners and regional contributors while building a network of recruiters, leaders and employees who serve as authentic brand ambassadors. Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance and media investment, translating findings into recommendations and improvements. Manage recruitment marketing vendor relationships, support budget planning, and develop messaging and materials for senior leaders as needed. What you'll bring Bachelor's degree or equivalent experience; marketing, communications or a related field preferred. At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership. Experience developing strategy and leading initiatives in global organizations. Ability to lead through change and adapt in a fast-paced, evolving environment. Experience managing recruitment marketing technology, media platforms, agencies and vendor relationships. Strong project management skills, with the ability to prioritize work, manage deadlines and balance competing demands. Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders and cross-functional partners across regions. Experience creating recruitment marketing content using tools such as Canva or content management systems and using data to inform attraction strategies and marketing decisions. Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change. We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $144,00.00 to $198,000.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. #LI-AJ1 US Benefits at Baxter (except for Puerto Rico) This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Know Your Rights: Workplace Discrimination is Illegal Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .