Senior Manager, Growth Creative Strategy

Job description

Talkiatry is seeking a results-driven Senior Manager of Creative Strategy to craft direct response campaigns that forge deep, meaningful connections between our brand and the patients who need care and drive them to take action. In this role, you will lead the development of innovative, scalable creative solutions that drive patient acquisition and deliver meaningful business growth. Performance marketing is only as strong as the creative feeding it, and message quality is where most of the opportunity lies to improve performance. This role sits between what our performance data tells us and what we make next: this person will identify which ads are converting, understand why, and then turn those insights into briefs that reduce CAC. To achieve this you will partner closely with our Growth Marketing and Creative teams to combine human insight with creative intuition, building a data-driven system of ideas that resonate with our audiences across multiple platforms, with a primary focus on Paid Social channels. At the Senior Manager level, you will own the creative strategy behind our acquisition campaigns, build the testing system that proves what works, and lead high-profile initiatives that put the patient experience at the center while shaping the future of Talkiatry’s marketing efforts. You will lead our partnerships as well with external creators and agency partners to build an always-on creative testing engine. ABOUT TALKIATRY: Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care. Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America. Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose. YOU WILL: - Own the paid social creative strategy and roadmap, determining the testing priorities that represent the biggest opportunities for patient growth. - Run the briefing engine: maintaining a weekly brief cadence across Meta, TikTok and other paid channels as needed. The sharpness of your brief is what determines whether the asset performs. - Keep the pipeline full. Maintain a steady backlog of concepts, assets, and creators so testing never stalls waiting on ideas, and creative volume scales with media spend. - Translate performance into direction. Analyze hook rate, hold rate, CTR, CVR and downstream CAC to understand what is working and why, then turn those learnings into the next round of testable hypotheses. - Own UGC and creator creative as a performance channel including frameworks for sourcing, scripting, briefing, and testing creator content. You will create a clear read on which creators are driving results. - Manage the operational layer that makes speed possible: asset library, creator and agency handoffs, and review workflows. - Inspire internal and external partners by concepting and presenting ideas for what Talkiatry can do across key channels (Meta, TikTok, YouTube, etc.), taking them from idea to brief to execution. - Build and run the creative testing loop: translate performance data into insights and testable hypotheses, brief the next round of assets against them, and turn what wins into repeatable messaging and format guidance. - Coordinate and align cross-functional and external partnerships to navigate goals and drive creative effectiveness. - Develop scaled programs and creative frameworks that elevate the broader marketing organization’s capabilities. - Partner closely with the rest of the Growth team to tackle problems specific to marketing mental healthcare such as stigmas, trust, and tight platform restrictions on health advertising with creative solutions built for our audience and product. - Stay at the forefront of emerging capabilities and tools (including ethical AI practices) to optimize workflows and speed up creative deployment. YOU HAVE: - Bachelor’s degree or relevant experience. - 5+ years of in-house B2C digital marketing and creative strategy experience, with meaningful time developing direct response creative for Meta and TikTok. - Hands-on experience concepting creative ideas, writing effective creative briefs, and building persuasive presentations, and creative briefs. - Fluency in the metrics that govern creative decision making including, hook rate, hold rate, CTR, CVR and CAC. - Experience owning the full creator pipeline: sourcing, scripting, briefing, and testing creator content at scale. - Strong project management skills and ability to confidently clear roadblocks to drive projects to completion. - Proven track record of analyzing creative performance data to formulate insights, inform creative strategy, and influence cross-functional stakeholders. - Ability to engage a room of senior-level representatives and inspire action with compelling storytelling. - An entrepreneurial mindset that is equally strong in both high-level ideation and hands-on execution. - Nice to have: Experience leveraging AI tools (e.g., generative AI) to enhance creative development; experience in B2C health tech or subscription businesses. WHY TALKIATRY: - Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care - Collaborative environment: be part of building something from the ground up at a fast-paced startup - Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more! - Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands - It all comes back to care: we’re a mental health company, and we put our team’s well-being first Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. 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At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.